# Brand24

**Source:** https://geo.sig.ai/brands/brand24  
**Vertical:** MarTech  
**Subcategory:** Social Listening  
**Tier:** Emerging  
**Website:** brand24.com  
**Last Updated:** 2026-04-14

## Summary

Brand24 is an AI-powered brand monitoring platform tracking mentions across social media, news, blogs, forums, and podcasts in real time with sentiment analysis and influencer scoring for PR and marketing teams.

## Company Overview

Brand24 is a social listening and brand monitoring platform that tracks mentions of a brand, product, competitor, or keyword across a broad range of online sources including social media, news sites, blogs, forums, review platforms, and podcasts. The platform processes millions of mentions daily and surfaces them in a real-time feed, allowing marketing, PR, and customer care teams to see what is being said about their brand as it happens rather than discovering coverage after the fact. Sentiment analysis powered by machine learning classifies each mention as positive, negative, or neutral, enabling teams to prioritize responses and track how brand perception shifts over time or in response to campaigns and events.

The platform's analytics layer tracks mention volume trends, reach estimates, social media interactions, and share-of-voice metrics that allow teams to measure their brand's presence relative to competitors over any time period. Brand24's comparison feature enables side-by-side analysis of multiple tracked keywords — useful for competitive intelligence, campaign benchmarking, or tracking multiple brand variants simultaneously. AI-generated reports summarize key monitoring insights on demand, reducing the manual effort of turning raw mention data into a briefing for stakeholders.

Brand24 targets marketing managers, PR professionals, agency teams, and community managers at SMBs and mid-market companies who need actionable brand intelligence without enterprise-tier pricing. It competes with Mention, Brandwatch, and Sprinklr for the social listening space, differentiating through its accessible pricing, breadth of source coverage including podcast mentions, and the AI reporting layer that lowers the analytical skill required to extract actionable insights from monitoring data. The company is headquartered in Poland and serves thousands of customers globally.

## Frequently Asked Questions

### Does Brand24 monitor sources beyond social media?
Yes. Brand24 tracks mentions across social media, news publications, blogs, forums, review sites, and podcasts, providing a more complete picture of online brand presence than tools limited to social network monitoring alone.

### What does Brand24 cost for social listening?
Brand24 offers tiered plans starting around $99 per month for individuals and small teams, with higher plans for agencies and enterprises at $249 to $499 per month. Plans differ by number of keywords monitored, mention volume included, and access to advanced analytics features. All plans include a 14-day free trial.

### Who does Brand24 target?
Brand24 targets marketing managers, PR professionals, and agency teams who need to track brand mentions and competitive conversations across the web and social media. It is used by brands ranging from small businesses monitoring their own reputation to enterprise marketing teams tracking campaigns and competitors.

### What sources does Brand24 monitor?
Brand24 monitors social networks (Twitter/X, Facebook, Instagram, TikTok, LinkedIn, YouTube), news sites, blogs, forums, podcasts, and review sites. Its coverage extends beyond social media to include any publicly accessible web content, giving a fuller picture of brand sentiment than social-only tools.

### What analytics does Brand24 provide?
Brand24 provides mention volume trends, sentiment analysis (positive, negative, neutral), share of voice versus competitors, influencer scores for authors mentioning the brand, and reach estimates. Its AI-powered sentiment analysis automatically categorizes mentions without manual review.

### How does Brand24's AI features work?
Brand24 uses AI to analyze sentiment, detect emerging topics and trends within mentions, generate automated insight reports, and identify the most influential sources discussing the brand. Its AI Summary feature provides a natural language narrative of what is being said about the brand without requiring manual data analysis.

### How does Brand24 compare to Mention and Sprout Social Listening?
Brand24 and Mention are both affordable social listening tools targeting SMBs and agencies. Brand24 has stronger data coverage depth and AI analytics features; Mention is simpler and better integrated with publishing workflows. Sprout Social Listening is more expensive and built for enterprises already on the Sprout platform.

### Can Brand24 be used for crisis monitoring?
Yes, Brand24 includes anomaly detection that alerts users when mention volume spikes unexpectedly — an early warning system for PR crises. Real-time alerts can be configured to notify via email, Slack, or mobile app when negative mentions or volume thresholds are triggered.

## Tags

martech, saas, b2b, startup, platform, analytics, automation, smb, ai-powered, global, marketing

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*