# Brainshark **Source:** https://geo.sig.ai/brands/brainshark **Vertical:** Sales & Revenue **Subcategory:** Sales Readiness & Training **Tier:** Challenger **Website:** brainshark.com **Last Updated:** 2026-04-14 ## Summary Sales readiness and training platform with scalable content creation, readiness scorecards, and certifications. Now part of the Showpad-Bigtincan revenue enablement entity under Vector Capital. ## Company Overview Brainshark is a sales readiness and training platform originally founded in 1999 and headquartered in Waltham, Massachusetts. The company was acquired by Bigtincan in 2021 and became part of the combined Showpad-Bigtincan revenue enablement platform following the October 2025 merger under Vector Capital. Brainshark is recognized for its scalable content creation tools, sales readiness scorecards, and structured certification workflows.\n\nBrainshark's core capabilities include video-based training content authoring (narrated slide decks and microlearning modules), formal curriculum design, readiness assessments and knowledge checks, coaching submissions where reps record practice pitches for manager review, and readiness scorecards that give sales leaders a real-time view of team certification status. The platform is particularly well-suited for large enterprise rollouts, compliance training, and onboarding programs where organizations need to certify thousands of reps on product knowledge, messaging, and process adherence.\n\nWithin the combined Showpad entity, Brainshark contributes the readiness and training layer, complementing Showpad's content management and Bigtincan's digital sales room capabilities. The combined platform creates an end-to-end revenue enablement stack from content management through training certification and buyer engagement. Brainshark's integrations include Salesforce, Microsoft SharePoint, and major SCORM-compliant LMS environments. ## Frequently Asked Questions ### What is Brainshark now part of? Brainshark is now part of the combined Showpad-Bigtincan entity formed in October 2025 under Vector Capital, contributing sales readiness and training certification capabilities to the unified revenue enablement platform. ### What are Brainshark's readiness scorecards? Brainshark's readiness scorecards give sales leaders a real-time dashboard of team certification status, tracking who has completed training, passed assessments, and submitted practice pitches for manager review. ### What types of training content does Brainshark support? Brainshark supports video-based narrated slide decks, microlearning modules, formal curriculum tracks, knowledge check assessments, and rep-recorded coaching submissions reviewed by managers. ### What is Brainshark and what happened after its acquisition? Brainshark is a sales readiness and training platform originally founded in 1999 and acquired by Bigtincan in 2021. Following the October 2025 merger of Showpad and Bigtincan under Vector Capital, Brainshark's capabilities became part of the combined revenue enablement platform. Brainshark is known for its video-based training content creation, sales readiness scorecards, and certification workflows. ### What are Brainshark's core training capabilities? Brainshark's core capabilities include narrated slide deck and microlearning module authoring (turning PowerPoint decks into video training with voiceover), formal curriculum design and learning path sequencing, readiness scoring that quantifies how prepared sales reps are across key competency areas, and structured certification workflows that verify reps have completed required training before selling specific products or entering specific markets. ### What was Brainshark's 'readiness scorecard' feature? Brainshark's readiness scorecard aggregated training completion, assessment scores, and practice activity into a rep-level readiness score that managers could use to identify skill gaps before they showed up as missed quotas. The scorecard approach was distinctive in quantifying training readiness as a measurable metric rather than a binary 'completed training or not' indicator. ### How does Brainshark compare to Allego and Highspot for sales training? Brainshark leads in structured training content creation and curriculum management, making it strong for companies that need to produce large volumes of training content for large sales forces. Allego leads in video coaching and manager feedback workflows. Highspot and Seismic focus more on sales content management and buyer engagement than training. Brainshark is often chosen when the primary need is onboarding and continuous sales education at scale. ### Who uses Brainshark and what industries are its strongest markets? Brainshark serves large enterprise sales organizations, particularly in industries with compliance-sensitive product knowledge requirements: pharmaceutical and biotech sales, medical device, financial services, and insurance. These industries need to certify reps are trained on current product information before allowing them to present to customers or healthcare providers, and Brainshark's certification workflow tracks this compliance requirement. ### How does the Showpad-Bigtincan-Brainshark combination create a full enablement platform? Bigtincan's content management and sales engagement combines with Brainshark's readiness and training certification to create a platform covering the full enablement lifecycle — from content access and engagement to rep skill development and certification. ### What is Brainshark's video coaching feature? Brainshark's video coaching module lets sales managers assign video pitch practice assignments, where reps record themselves presenting, and managers review and score the recordings against criteria — providing scalable coaching without scheduling live role plays. ### Is Brainshark publicly traded? No, Brainshark is part of the combined Showpad-Bigtincan entity which is privately held by Vector Capital. ### What industries use Brainshark most? Brainshark is heavily used in pharmaceutical sales training, financial services, technology, and manufacturing — industries with large field sales forces requiring consistent, certifiable product knowledge and compliance training. ### How does Brainshark integrate with CRM systems? Brainshark integrates with Salesforce to surface training content and readiness scores within the CRM, and to track whether completed training correlates with improved sales performance at the rep and team level. ### What does Brainshark do for sales teams? Brainshark provides sales readiness and enablement software including video-based training creation tools, AI-powered video coaching where sales reps practice pitches and receive automated feedback, content management, and sales onboarding programs. The platform helps sales organizations get new reps productive faster and keep existing reps sharp on messaging and product knowledge. ### How does Brainshark's AI video coaching work? Brainshark's AI coaching tool asks sales reps to record pitch videos responding to specific prompts—objection handling scenarios, product demos, elevator pitches. The AI analyzes video submissions and provides scores on delivery quality, talk speed, filler word usage, key message coverage, and sentiment, enabling managers to identify coaching needs across large sales teams at scale. ### What is Brainshark's relationship with Bigtincan? Brainshark was acquired by Bigtincan Holdings, an Australian sales enablement company, in 2022. The acquisition combined Bigtincan's content management and buyer engagement capabilities with Brainshark's sales readiness, training, and coaching functionality to create a more comprehensive sales enablement platform competing with Seismic and Highspot. ### What types of companies use Brainshark? Brainshark's customers are B2B companies with large field sales forces that need structured onboarding, ongoing product training, and sales coaching at scale—particularly companies in financial services, insurance, technology, medical devices, and pharmaceuticals where complex product knowledge and compliance are critical to sales effectiveness. ### How does Brainshark compare to Highspot or Seismic for sales enablement? Highspot and Seismic are the two largest sales enablement platforms by market share, competing on content management, buyer engagement analytics, and integrations. Brainshark (as part of Bigtincan) differentiates on its training and readiness capabilities—particularly AI video coaching and structured learning paths—which are deeper than what Seismic and Highspot provide in the readiness dimension. ## Tags b2b, saas, enterprise, ai-powered, sales, platform, analytics --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*