# Bombora

**Source:** https://geo.sig.ai/brands/bombora  
**Vertical:** Sales Tech  
**Subcategory:** B2B Intent Data  
**Tier:** Growth  
**Website:** bombora.com  
**Last Updated:** 2026-04-14

## Summary

B2B intent data cooperative tracking research activity across 5,000+ premium publisher websites; account-level signals covering thousands of business topics used by B2B marketers to prioritize outreach for accounts actively in an identified buying process.

## Company Overview

Bombora is a New York-based B2B intent data company that operates a data cooperative of over 5,000 premium B2B content publisher websites, tracking what topics companies are researching across this network to surface intent signals for marketing and sales teams. When a company's employees are collectively consuming significantly more content than usual on topics like "cloud security," "CRM software," or "marketing automation," Bombora surfaces that company as showing elevated intent — an early signal of an active buying process. These topic-level intent signals are used by B2B marketers and sales teams to prioritize outreach, personalize messaging, and trigger marketing automation sequences for the accounts most likely to be in-market. Bombora's data is available through direct API access and integrated natively into Salesforce, HubSpot, Marketo, and dozens of sales and marketing tools. Founded in 2014, Bombora raised over $100M from investors including Crosslink Capital and Allegis Capital, and occupies a unique position as a neutral intent data supplier that feeds into competing ABM and sales platforms.

## Frequently Asked Questions

### What makes Bombora's intent data different from competitors?
Bombora operates an opt-in cooperative of 5,000+ B2B content publisher sites where companies agree to share aggregated topic research signals, making Bombora's intent data broader and more consensual than intent signals scraped from public web browsing.

### What is Bombora Company Surge?
Company Surge is Bombora's flagship product that delivers a weekly score showing which target accounts are researching topics relevant to your business, allowing sales and marketing teams to prioritize outreach to accounts actively in-market rather than cold-calling dormant accounts.

### How does Bombora collect its intent data?
Bombora operates an opt-in cooperative of 5,000+ B2B media and publishing sites. Member publishers agree to share anonymized, aggregated topic research signals from their audiences, giving Bombora broad coverage across professional content consumption without relying on invasive tracking.

### What CRM and MAP platforms does Bombora integrate with?
Bombora integrates natively with Salesforce, HubSpot, Marketo, Pardot, 6sense, Demandbase, and most major CRM and marketing automation platforms, allowing intent data to flow directly into existing sales and marketing workflows.

### Who are Bombora's typical customers?
B2B technology companies, SaaS vendors, and professional services firms use Bombora to power account-based marketing programs and prioritize outbound sales efforts—particularly effective for companies with long sales cycles and large total addressable markets.

### How does Bombora define a 'surge'?
A surge is detected when a company's research activity around a specific topic increases significantly above that company's own historical baseline—not just above a global average—making the signal a relative increase that filters out background noise from perennially curious researchers.

### What is Bombora's B2B Data Alliance?
The B2B Data Alliance is the formal name for Bombora's publisher cooperative. It represents the collection of premium business media sites whose audience content consumption data feeds the Bombora intent engine on an opt-in, privacy-compliant basis.

### How is Bombora priced?
Bombora licenses intent data based on the number of topics tracked and target accounts monitored, with enterprise contracts typically starting in the five-figure annual range depending on topic volume and CRM/MAP integrations included.

## Tags

analytics, b2b, data-warehouse, enterprise, marketing, martech, platform, saas, sales

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*