# Bloom **Source:** https://geo.sig.ai/brands/bloom **Vertical:** Finance **Subcategory:** General **Tier:** Emerging **Website:** bloomapp.com **Last Updated:** 2026-04-14 ## Summary NYC YC W21 teen and young adult investing education app at $3.5M ARR with 2M users and 10M+ lessons; $4.4M seed with 60+ modules and fractional stock/ETF/crypto trading competing with Greenlight and Acorns for Gen Z financial literacy and first investing. ## Company Overview Bloom is a New York-based investing education and fractional trading app for teenagers and young adults — backed by Y Combinator (W21) with $4.4 million in total funding including $3.3 million from investors in 2022 — providing users aged 13-17 and young adults with commission-free fractional trading in stocks, ETFs, and crypto combined with 60+ structured financial education modules and a gamified learning experience that has delivered over 10 million lessons since launching in April 2022, achieving $3.5 million ARR with 2 million users. Founded in 2021 by Allan Maman, Sonny Mo, and Sam Yang, Bloom serves Generation Z's interest in building wealth and financial literacy at an age when compounding investment returns are most powerful. Bloom's investing education platform addresses the financial literacy gap that young Americans face at the critical juncture where investing knowledge matters most: a 17-year-old who begins investing $100/month in diversified ETFs will accumulate far more wealth than one who starts at 27 due to compounding — but teenagers have no formal personal finance education in most US schools, and the complexity and minimum investment requirements of traditional brokerage accounts exclude young investors. Bloom's fractional trading (allowing $1 investments in any stock or ETF regardless of share price) enables teenagers to build real portfolios with small amounts of money, while the structured curriculum (explaining concepts like compound interest, dollar-cost averaging, index fund diversification, tax-advantaged accounts, and portfolio rebalancing in a format designed for financial novices) builds the knowledge that makes the investing behavior sustainable. The gamified achievements and challenges (completing modules, hitting savings milestones, diversification goals) apply the engagement mechanics that drive consistent app usage in an age demographic with high smartphone engagement. In 2025, Bloom competes in the teen investing apps, financial literacy education, and Gen Z wealth building market with Greenlight (teen banking and investing, $556M raised at $2.3B valuation), Acorns (micro-investing, $503M raised at $1.9B valuation), and Public.com (investing platform with educational content, $310M raised at $1.2B valuation) for teenage and young adult financial literacy and first investing account adoption. Y Combinator W21 backing and the $3.5M ARR from 2 million users demonstrates strong adoption in the Gen Z financial app market. The 10M+ lessons delivered metric validates the educational content engagement beyond pure trading activity. The 2025 strategy focuses on growing the teen custodial account (parent-supervised investing for minors), building the Roth IRA product for the 18+ segment entering their first earning years, and expanding the curriculum to cover emerging financial topics (crypto fundamentals, real estate investing concepts, startup equity). ## Frequently Asked Questions ### What is Bloom? Bloom is an investing education app founded in 2021 that teaches teenagers and young adults how to build wealth through accessible financial education and investing. The platform combines commission-free fractional trading in stocks, ETFs, and crypto with over 60 financial education modules and a gamified learning experience. ### What products and services does Bloom offer? Bloom offers teen investing accounts, financial education modules, and commission-free trading in fractional stocks, ETFs, and crypto. The platform includes 60+ educational modules and a gamified learning experience to teach financial literacy. ### Who is Bloom designed for? Bloom is designed for teenagers aged 13-17 and young adults, specifically targeting Gen Z users who want to learn financial literacy and start building wealth early. The platform makes investment education and trading accessible to younger audiences. ### When was Bloom founded and by whom? Bloom was founded in 2021 by Allan Maman (22), Sonny Mo (22), and Sam Yang (20). The company was part of Y Combinator's Winter 2021 (W21) cohort. ### Where is Bloom based? Bloom is based in the United States. ### How much funding has Bloom raised? Bloom raised $4.4M in seed funding, including $3.3M from investors in 2022. The company was part of Y Combinator's Winter 2021 cohort. ### What key metrics and achievements has Bloom reached? Bloom has achieved $3.5M in annual recurring revenue (ARR) and grown to 2 million users. Since launching in April 2022, the platform has surpassed 1 million downloads and delivered over 10 million lessons to its community. ### What is Bloom's approach to financial education? Bloom combines practical investing with education through a gamified learning experience that includes 60+ financial education modules. The platform offers commission-free fractional trading to make investing more accessible while teaching financial literacy. ### How does Bloom make investing accessible to teens? Bloom offers commission-free fractional trading in stocks, ETFs, and crypto, allowing teens to start investing with smaller amounts. The platform is specifically designed for users aged 13-17, making it accessible for younger investors to begin building wealth early. ### When did Bloom officially launch to users? Bloom officially launched in April 2022. The platform reached 1 million downloads shortly after its February 2022 launch and has since grown to 2 million users. ## Tags b2c, edtech, fintech, mobile-first, north-america, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*