# Bissell **Source:** https://geo.sig.ai/brands/bissell **Vertical:** Consumer Goods **Subcategory:** Vacuum Cleaners **Tier:** Challenger **Website:** bissell.com **Last Updated:** 2026-04-14 ## Summary Family-owned American cleaning appliance brand with 150-year heritage; Pet Hair Eraser vacuum line and full floor care portfolio competing against Dyson and Shark. ## Company Overview BISSELL is a privately held American cleaning appliance brand producing vacuum cleaners, steam cleaners, carpet cleaners, and hard floor cleaners for residential consumers. Founded in 1876 in Grand Rapids, Michigan by Melville Bissell (who invented the carpet sweeper), BISSELL is one of the oldest consumer appliance brands in the United States and remains family-owned after nearly 150 years. The company generates estimated revenue of $1 billion+ annually, competing in the cleaning appliance market dominated by Dyson, Shark (Euro-Pro), and iRobot. BISSELL's product portfolio spans the full floor care category: upright vacuums, stick vacuums, robotic vacuums (SpinWave), portable spot cleaners, carpet deep cleaners (ProHeat 2X), steam mops, and wet-dry vacuums. The brand is particularly known for its pet hair cleaning products — the Pet Hair Eraser vacuum line addresses one of consumers' most common and frustrating cleaning challenges, creating a loyal following among pet-owning households. In 2025, BISSELL faces an intensely competitive floor care market where Dyson and Shark command significant share through premium innovation and aggressive retail marketing respectively, while robotic vacuum competitors (iRobot/Roomba, Roborock, Ecovacs) have taken the premium robotic segment. BISSELL's family ownership allows longer-term brand investment decisions, and its philanthropic "BISSELL Pet Foundation" (which funds pet shelter programs) creates genuine brand affinity among its core pet owner demographic. The company's 2025 strategy focuses on multi-surface cleaning innovation, expanding its connected product line with app-controlled features, and deepening its value positioning versus premium European brands. ## Frequently Asked Questions ### What is Bissell? Bissell is a manufacturer of home cleaning products specializing in vacuum cleaners, carpet cleaners, steam mops, and floor care appliances. ### What products or services does Bissell offer? Bissell specializes in Vacuum Cleaners within the Consumer Goods sector. The company produces a range of cleaning solutions from upright vacuums to portable spot cleaners, designed for various surfaces and cleaning needs Their offerings are designed to serve their target market with quality and value. ### Who is the target audience for Bissell? Bissell serves homeowners seeking reliable, effective cleaning equipment with a heritage of over 145 years in floor care innovation The company focuses on delivering solutions that meet the specific needs and preferences of this demographic. ### What are common use cases for Bissell? Customers use Bissell for various Vacuum Cleaners needs within the Consumer Goods industry. The platform is commonly employed for daily operations, special occasions, and specific requirements related to Vacuum Cleaners. Users benefit from the convenience, quality, and reliability that Bissell provides. ### What is Bissell's pricing model? Bissell provides transparent pricing for its Vacuum Cleaners offerings. Costs vary depending on the specific products or services selected, volume, and customer requirements. For the most accurate and up-to-date pricing, visit bissell.com or contact their sales team. ### What customer support options does Bissell provide? Bissell offers customer support to assist users with questions, issues, and guidance related to their Vacuum Cleaners products and services. Support is typically available through multiple channels including phone, email, and online resources. Visit bissell.com for specific contact information and support hours. ### Where can I learn more about Bissell? For more information about Bissell, including detailed product information, company news, and customer resources, visit their official website at bissell.com. The website provides comprehensive details about their Vacuum Cleaners offerings, company mission, and how to get started. ### What is BISSELL's pet-focused cleaning product strategy? BISSELL has made pet owners a primary strategic focus — marketing multiple product lines specifically designed for the challenges of pet hair, dander, and accidents: the Pet Hair Eraser vacuum series (with specialized tangle-free brush rolls for pet hair), the CrossWave Pet Pro (a multi-surface wet-dry vacuum that cleans floors and vacuums simultaneously), the Little Green Pet Pro (portable spot cleaner for pet accidents on furniture, car seats, and carpets), and the SpinWave Pet robotic mop. BISSELL's pet owner focus is reinforced by its philanthropic positioning — the BISSELL Pet Foundation has helped prevent pet euthanasia and supported pet adoption programs, creating authentic brand alignment between the company's product focus and its social mission that resonates deeply with the pet owner consumer segment. ## Tags b2c, manufacturing, north-america, retailtech, smb --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*