# Bird

**Source:** https://geo.sig.ai/brands/bird  
**Vertical:** Communications  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** bird.com  
**Last Updated:** 2026-04-14

## Summary

Cloud communications platform rebranded from MessageBird; SMS, WhatsApp, voice, and email APIs for global enterprise customer engagement in 190+ countries.

## Company Overview

Bird (formerly MessageBird) is a cloud communications platform providing programmable APIs for SMS, WhatsApp, voice, email, and conversational AI, enabling enterprises to build global customer communication into their products. Founded in 2011 in Amsterdam, MessageBird grew into one of Europe's largest cloud communications companies before rebranding as Bird in 2023, reflecting a strategic pivot from raw telecom APIs toward AI-powered customer engagement software for marketing, sales, and support teams.

The company raised over $800 million in total funding at a peak valuation of $3.8 billion in 2021, backed by Spark Capital, Accel, and others. However, Bird underwent significant restructuring in 2023-2024, conducting multiple rounds of layoffs and scaling back operations after a growth investment strategy that outpaced revenue. The company's pivot to AI-powered communication tools has been part of a broader effort to shift from low-margin carrier connectivity toward higher-value marketing automation software.

In 2025, Bird operates its communications platform alongside CRM and marketing automation capabilities acquired through its Sparkpost (email), SpotlerSuite, and other acquisitions. The company serves thousands of enterprise customers running global multichannel communication campaigns. Bird faces stiff competition from Twilio, Vonage (Ericsson), and Sinch in pure CPaaS, plus Braze and Klaviyo in marketing engagement. The company's 2025 strategy focuses on consolidating its product portfolio around AI-native marketing automation while maintaining the infrastructure relationships that give it global reach across 190+ countries.

## Frequently Asked Questions

### What is Bird?
Bird (formerly MessageBird) is an omnichannel communications platform-as-a-service that enables businesses to connect with customers via SMS, voice, email, and chat. The Amsterdam-based unicorn serves over 15,000 customers globally.

### What products and services does Bird offer?
Bird offers SMS API, Voice API, Email services (through SparkPost), WhatsApp Business integration, and an omnichannel inbox. These products enable businesses to communicate with customers across multiple channels.

### Who are Bird's target customers?
Bird serves businesses that need to communicate with their customers across multiple channels. The platform currently supports over 15,000 customers.

### When was Bird founded?
Bird was founded in 2011. The company participated in Y Combinator's S11 batch.

### Where is Bird headquartered?
Bird is based in Amsterdam, Netherlands.

### How much funding has Bird raised?
Bird has raised over $1 billion in total funding, including the acquisition of SparkPost. The company was valued at $3.8 billion in 2021.

### What is Bird's current revenue?
Bird's 2024 revenue reached $900 million, up from $646 million in 2023.

### What market does Bird operate in?
Bird operates in the CPaaS (Communications Platform-as-a-Service) market, currently valued at $18.4 billion and projected to reach $60 billion by 2029.

### Who are Bird's main competitors?
Bird competes with other communications platforms including Twilio and Vonage in the CPaaS market.

### What major acquisitions has Bird made?
Bird acquired SparkPost, an email delivery service, for $600 million. This acquisition expanded Bird's omnichannel communications capabilities to include email services.

## Tags

b2b, cloud-native, communication, enterprise, global, messaging, platform, saas, telecom

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*