# Bilt Rewards **Source:** https://geo.sig.ai/brands/bilt-rewards **Vertical:** Finance **Subcategory:** General **Tier:** Leader **Website:** biltrewards.com **Last Updated:** 2026-04-14 ## Summary NYC renter loyalty on $530B rent market with Bilt Mastercard/Wells Fargo; $813M+ total, $10.75B valuation Jul 2025 ($250M General Catalyst/GID) targeting $1B revenue with 20+ travel partners competing with Chase Sapphire. ## Company Overview Bilt Rewards is a New York City-based fintech loyalty platform — backed with $813 million+ in total funding including a $250 million round in July 2025 co-led by General Catalyst and GID at a $10.75 billion valuation, following earlier rounds from Blackstone, Wells Fargo, Mastercard, Invitation Homes, AvalonBay, and others — providing renters with the ability to earn points on rent payments (historically unrewarded by loyalty programs) through the Bilt Mastercard issued with Wells Fargo, redeemable across 20+ airline and hotel loyalty programs, real estate purchases, and fitness classes at 40,000+ merchants. Targeting $1 billion in revenue by Q1 2026, Bilt serves millions of renters through its Bilt Alliance network of major residential landlords. Founded in 2019 by Ankur Jain, with Kenneth Chenault (former American Express CEO) as chair and Roger Goodell (NFL Commissioner) on the board. Bilt's loyalty network addresses the largest household expense that generates zero reward points: American renters pay $530 billion annually in rent but receive no credit card rewards for these transactions because landlords historically refused to accept credit cards (to avoid the 2-3% interchange fee). Bilt's architecture (the Bilt Mastercard runs a proprietary ACH-based rail for rent payments that eliminates interchange fees for landlords while still earning points for renters, funded by the Bilt Alliance landlord network that pays Bilt for tenant engagement) solves the economic conflict that prevented rent rewards — creating the first scalable rent loyalty program. The 20+ transfer partners (American Airlines, United Airlines, Hyatt, Marriott) position Bilt points as premium travel currency comparable to Chase Ultimate Rewards or Amex Membership Rewards. In 2025, Bilt competes in the credit card rewards, renter loyalty, and real estate fintech market with Chase Sapphire (JPMorgan, dominant travel rewards card), American Express Membership Rewards (NYSE: AXP, premium rewards ecosystem), and Aviator Red (Barclays, travel rewards) for renter and urban professional premium rewards card adoption. The $10.75 billion valuation (July 2025) positions Bilt among the most valuable US fintech companies, reflecting the scale of the $530 billion annual rent market. Kenneth Chenault's chairmanship provides American Express-grade loyalty program expertise. The 2025 strategy focuses on reaching the $1 billion revenue milestone through expanding the Bilt Alliance landlord network (adding apartment communities), growing the Bilt Points real estate purchase program (using points toward down payments), and launching financial services products for renters on the path to homeownership. ## Frequently Asked Questions ### What is Bilt Rewards? Bilt Rewards is a fintech company that enables renters to earn points on rent payments with no transaction fees. Members can redeem points for travel, fitness, home purchases, and more through 20 travel partners and 40,000+ merchants. ### Who are Bilt's target customers? Bilt primarily serves the 44 million American renter households, particularly young professionals and urban renters who pay significant monthly rent. The platform also attracts travel enthusiasts seeking valuable points earning opportunities. ### When was Bilt Rewards founded? Bilt Rewards was founded in 2019 by Ankur Jain. The company officially launched its card program in 2022 through a partnership with Wells Fargo. ### Where is Bilt Rewards based? Bilt Rewards is headquartered in New York City, New York. The company operates nationally with partnerships spanning major property management companies and merchants across the United States. ### How much funding has Bilt Rewards raised? Bilt Rewards has raised over $813 million in total funding across multiple rounds, reaching a $10.75 billion valuation in July 2025 following a $250 million round co-led by General Catalyst and GID. ### What makes Bilt different from other credit cards? Bilt is the only credit card that earns points on rent with no transaction fees. While other cards charge 2-3% fees for rent payments, Bilt absorbs these costs and provides rewards on the largest monthly expense for renters. ### Which airlines and hotels can I transfer Bilt points to? Bilt partners with 20 travel programs including American, United, Alaska, Air Canada, British Airways, Hyatt, Marriott, Hilton, and IHG. Most transfers are at 1:1 ratios with regular bonus promotions on Rent Day. ### Is there an annual fee for the Bilt Mastercard? No, the Bilt Mastercard has no annual fee. Members earn 1x on rent (up to $100,000/year), 3x on dining, 2x on travel, and 1x on other purchases. ### Can I use Bilt points to buy a home? Yes, through Bilt Homes, members can use their points toward a down payment on home purchases. This supports Bilt's mission of helping renters build toward homeownership. ### What is Rent Day? Rent Day is Bilt's monthly celebration on the first of each month featuring special promotions including transfer bonuses up to 150%, double points, exclusive partner offers, and member experiences. ## Tags b2c, fintech, payment-processing, scaleup, north-america --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*