# BigCommerce **Source:** https://geo.sig.ai/brands/bigcommerce **Vertical:** E-commerce **Subcategory:** E-commerce Platform **Tier:** Leader **Website:** bigcommerce.com **Last Updated:** 2026-04-14 ## Summary Enterprise e-commerce platform with $330M revenue; open SaaS architecture with native B2B features, headless commerce, and no payment gateway lock-in. ## Company Overview BigCommerce is an open SaaS e-commerce platform providing enterprise-grade online store capabilities to mid-market and enterprise retailers, offering extensive customization, multi-channel selling, and B2B commerce features without the total cost of ownership of custom-built solutions. Founded in 2009 in Sydney, Australia and now headquartered in Austin, Texas, BigCommerce went public on NASDAQ in August 2020 and generates approximately $330 million in annual revenue serving approximately 45,000 stores. BigCommerce differentiates from Shopify through its open architecture (more customizable APIs, headless commerce capabilities, no proprietary payment gateway lock-in) and its stronger native B2B features (customer-specific pricing, quote management, purchase orders). The platform serves retailers in fashion, food, health and beauty, electronics, and other categories that require custom storefronts with complex product catalogs and pricing logic. In 2025, BigCommerce has repositioned heavily toward enterprise and B2B commerce, exiting some smaller merchant segments to focus where its open platform advantages are most valued. The company has invested in composable commerce architecture — allowing enterprise retailers to mix BigCommerce's commerce engine with best-of-breed headless CMS, search, and personalization tools. BigCommerce competes with Salesforce Commerce Cloud, Adobe Commerce (Magento), and Shopify Plus in the mid-to-enterprise e-commerce segment. The company faces ongoing challenges converting its platform differentiation into revenue growth, with profitability improvement a key focus for investors in 2025-2026. ## Frequently Asked Questions ### What is BigCommerce and what does it do? BigCommerce is a leading e-commerce platform designed to help businesses of all sizes grow and scale their online operations. Founded in 2009 and headquartered in Sydney, Australia, the platform serves over 60,000 merchants worldwide with enterprise-grade features and flexibility. BigCommerce specializes in providing powerful tools for managing online sales, inventory, and customer relationships without requiring extensive technical resources. ### Who founded BigCommerce and when? BigCommerce was founded in 2009 by Eddie Machaalani and Mitchell Harper in Sydney, Australia. The founders set out with the mission to 'Help businesses grow bigger' by creating an open, flexible e-commerce platform that could compete with more established solutions. Their vision has since grown into one of the world's most popular SaaS e-commerce platforms. ### Is BigCommerce a publicly traded company? Yes, BigCommerce went public in 2020, listing on the NASDAQ stock exchange. This milestone reflected the company's strong growth trajectory and market position in the e-commerce industry. The public listing allowed the company to invest further in product development, infrastructure, and customer support. ### How many businesses use BigCommerce? BigCommerce serves over 60,000 merchants globally across a wide range of industries and business sizes. These merchants range from small startups just beginning their online presence to large enterprise-level businesses managing complex multi-channel operations. The platform's flexibility makes it suitable for retailers, B2B companies, manufacturers, and digital-native brands. ### What key milestones has BigCommerce achieved? BigCommerce has achieved several major milestones in its growth journey: securing a Series D funding round of $64 million in 2015, achieving profitability, and successfully going public on NASDAQ in 2020. As of 2024, the platform continues to support over 60,000 stores worldwide. Each milestone reflects the company's commitment to innovation and customer success. ### What makes BigCommerce different from other e-commerce platforms? BigCommerce stands out for its enterprise-grade features combined with flexibility and accessibility for growing businesses. The platform is built on an open architecture with powerful APIs, supporting headless commerce, multi-channel selling, and B2B capabilities that competitors often charge premium prices for. BigCommerce believes in empowering merchants with advanced technology rather than limiting features to specific pricing tiers. ### Does BigCommerce support headless commerce? Yes, BigCommerce fully supports headless commerce architecture, allowing merchants to decouple the storefront from the backend commerce engine. This means businesses can use BigCommerce as their powerful commerce backbone while building custom front-end experiences using their preferred technology stack. Headless commerce is particularly valuable for enterprises and brands with unique design requirements. ### Can I sell on multiple channels with BigCommerce? Absolutely. BigCommerce is built for multi-channel selling, enabling merchants to synchronize and manage inventory, products, and orders across multiple sales channels simultaneously. You can sell through your website, marketplaces like Amazon and eBay, social media platforms, and physical point-of-sale systems all from one unified dashboard. This centralized management significantly reduces operational complexity for growing businesses. ### Does BigCommerce work for B2B businesses? Yes, BigCommerce has native B2B capabilities built into its platform, making it an excellent choice for wholesale, manufacturing, and B2B service companies. The platform supports features like customer-specific pricing, bulk ordering, quote management, and B2B customer portal experiences. Many B2B companies choose BigCommerce specifically for these enterprise-focused features. ### What kind of apps and integrations are available on BigCommerce? BigCommerce has an extensive ecosystem of apps and integrations available through its App Marketplace and API ecosystem. Merchants can extend their store's functionality with solutions for shipping, accounting, marketing, customer service, inventory management, and much more. The open platform approach means businesses can also build custom integrations tailored to their specific needs. ### Can I customize my BigCommerce store with themes? Yes, BigCommerce offers a wide selection of professional themes that merchants can use and customize to match their brand identity. The platform supports both pre-built themes from the BigCommerce theme marketplace and custom theme development through its APIs and design tools. Whether you're a designer or prefer to use templates, BigCommerce provides the flexibility to create the storefront experience you envision. ### Who should use BigCommerce? BigCommerce is ideal for growing businesses and enterprises that want an e-commerce platform with powerful features, flexibility, and scalability without vendor lock-in. It's particularly suited for companies planning to sell across multiple channels, implement headless commerce, build custom integrations, or expand internationally. From ambitious startups to established enterprises, BigCommerce serves merchants at virtually every stage of growth. ### Is BigCommerce secure and trustworthy? BigCommerce takes security seriously as a publicly traded SaaS platform handling millions of transactions. The platform provides PCI DSS Level 1 compliance, SSL certificates, automated security updates, and regular audits to protect merchant and customer data. As an established NASDAQ-listed company serving 60,000+ merchants, BigCommerce has built its reputation on reliability and security. ### What does BigCommerce's open platform philosophy mean? BigCommerce's open platform philosophy means the company believes in giving merchants access to powerful APIs, tools, and integrations rather than locking features behind premium tiers or partnerships. This approach empowers merchants to build, integrate, and customize their e-commerce experience according to their unique business needs. The open ecosystem encourages innovation and partnership rather than vendor dependency. ### How can I get started with BigCommerce? Getting started with BigCommerce is straightforward: sign up for an account, choose a plan suitable for your business size, customize your storefront using available themes, add your products, and configure payment and shipping methods. BigCommerce provides comprehensive documentation, support resources, and a large community to help you throughout the setup process. Most merchants can launch their store within days rather than months. ## Tags b2b2c, global, marketplace, platform, retailtech, saas, public, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*