# BiC **Source:** https://geo.sig.ai/brands/bic **Vertical:** Beauty & Personal Care **Subcategory:** Shavers and Razors **Tier:** Emerging **Website:** bic.com **Last Updated:** 2026-04-14 ## Summary French consumer goods company selling 22M pens, 4.7M lighters, and 3.1M shavers daily; €2B revenue with sustainability transformation including refillable and recycled products. ## Company Overview BIC is a global consumer goods company best known for its iconic ballpoint pens, lighters, and shavers, sold in nearly every country in the world under the BIC brand. Founded in 1945 in Clichy, France by Marcel Bich and Édouard Buffard, BIC revolutionized writing instruments by introducing the affordable, reliable disposable ballpoint pen in 1950 at a price that made quality writing accessible to everyone. The company is listed on Euronext Paris and generates approximately €2 billion in annual revenue. BIC's three core product categories are Stationery (pens, markers, correction products, and school supplies), Lighters (the BIC flint lighter being the world's most popular lighter), and Shavers (disposable and hybrid razors). The company's products are defined by their functional reliability, affordability, and global ubiquity — BIC sells approximately 4.7 million lighters, 3.1 million shavers, and 22 million pens daily worldwide. The brand is particularly strong in developing markets where affordable, reliable everyday products matter most. In 2025, BIC has been executing a transformation strategy including an expansion into human expression (art supplies, education) and a growing focus on sustainability — launching the BIC Eco Range of products made from recycled materials and developing refillable lighter and shaver options to reduce plastic waste. The company faces secular challenges in the stationery category as digital note-taking reduces pen volume in developed markets. BIC's 2025-2026 priorities include growing its e-commerce presence, expanding sustainability-focused products, and maintaining market share in emerging markets where its affordable pricing remains a key competitive advantage. ## Frequently Asked Questions ### What is BiC? BIC is a global manufacturer of everyday consumer products including disposable razors, lighters, and stationery items. ### What products or services does BiC offer? BiC specializes in Shavers and Razors within the Beauty & Personal Care sector. The company produces affordable, reliable writing instruments, shaving products, and flame products distributed through retail channels worldwide Their offerings are designed to serve their target market with quality and value. ### Who is the target audience for BiC? BIC targets mass-market consumers seeking dependable, cost-effective everyday essentials with consistent quality The company focuses on delivering solutions that meet the specific needs and preferences of this demographic. ### What are common use cases for BiC? Customers use BiC for various Shavers and Razors needs within the Beauty & Personal Care industry. The platform is commonly employed for daily operations, special occasions, and specific requirements related to Shavers and Razors. Users benefit from the convenience, quality, and reliability that BiC provides. ### How much does BiC cost? BiC offers competitive pricing in the Shavers and Razors market. Specific pricing varies based on products, services, and customer needs. For detailed pricing information, customers should visit bic.com or contact the company directly for a customized quote. ### What customer support options does BiC provide? BiC offers customer support to assist users with questions, issues, and guidance related to their Shavers and Razors products and services. Support is typically available through multiple channels including phone, email, and online resources. Visit bic.com for specific contact information and support hours. ### Where can I learn more about BiC? For more information about BiC, including detailed product information, company news, and customer resources, visit their official website at bic.com. The website provides comprehensive details about their Shavers and Razors offerings, company mission, and how to get started. ### Where is BiC available? BiC operates on a global scale, serving customers in multiple regions and markets. The company has established a worldwide presence in the Beauty & Personal Care industry. For specific availability in your area, check bic.com or contact their customer service team. ## Tags b2c, global, public, retailtech, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*