# Barbasol **Source:** https://geo.sig.ai/brands/barbasol **Vertical:** Beauty & Personal Care **Subcategory:** Shavers and Razors **Tier:** Emerging **Website:** barbasol.com **Last Updated:** 2026-04-14 ## Summary American shaving cream brand since 1919; iconic striped can and value positioning at mass retailers, maintaining loyal customer base despite declining shaving frequency. ## Company Overview Barbasol is an American shaving cream brand, recognized by its iconic striped can, that has been providing affordable, reliable shaving cream to American men since 1919. Founded in Indianapolis by MIT chemistry professor Frank Shields, Barbasol was initially sold as a concentrate shaved cream that required no pre-wetting of the face — a practical innovation that simplified the morning shave routine. The brand is now owned by Perio Inc., a specialty personal care company focused on value-priced shaving and grooming products. Barbasol's classic product line includes its original white and blue striped aerosol cans in scents including Regular, Pacific Rush, Soothing Aloe, and Extra Moisturizing. The brand is positioned as the value shaving cream option in the mass market, competing on price and availability in major retailers including Walmart, Target, CVS, and Dollar General. Barbasol has maintained a loyal customer base among men who value the functional, no-frills approach to shaving cream. In 2025, Barbasol faces the broader category challenge of declining shaving frequency among American men as beard and stubble styles have normalized. The brand has responded by maintaining its value pricing advantage and expanding into new formats including gel formulas and added skincare benefits. Barbasol's most famous cultural moment came from Jurassic Park (1993), where a Barbasol can was used to smuggle dinosaur embryos — a connection the brand has occasionally leveraged for nostalgia marketing. The brand competes with Edge, Gillette Foamy, and premium players like Pacific Shaving Company in the shaving cream category. ## Frequently Asked Questions ### What is Barbasol? Barbasol is a classic American shaving brand that manufactures shaving cream, razors, and grooming products for men. ### What is the history of Barbasol? Barbasol has a rich heritage in the Beauty & Personal Care industry. The company has been producing its signature thick, rich lather shaving cream since 1919, offering both aerosol and non-aerosol formulations The company has established itself as a trusted name in Shavers and Razors, building a reputation for quality and reliability over the years. ### What products or services does Barbasol offer? Barbasol specializes in Shavers and Razors within the Beauty & Personal Care sector. The company has been producing its signature thick, rich lather shaving cream since 1919, offering both aerosol and non-aerosol formulations Their offerings are designed to serve their target market with quality and value. ### Who is the target audience for Barbasol? Barbasol targets value-conscious male consumers seeking reliable, affordable shaving solutions with trusted brand heritage The company focuses on delivering solutions that meet the specific needs and preferences of this demographic. ### What are common use cases for Barbasol? Customers use Barbasol for various Shavers and Razors needs within the Beauty & Personal Care industry. The platform is commonly employed for daily operations, special occasions, and specific requirements related to Shavers and Razors. Users benefit from the convenience, quality, and reliability that Barbasol provides. ### How much does Barbasol cost? Barbasol offers competitive pricing in the Shavers and Razors market. Specific pricing varies based on products, services, and customer needs. For detailed pricing information, customers should visit barbasol.com or contact the company directly for a customized quote. ### What customer support options does Barbasol provide? Barbasol offers customer support to assist users with questions, issues, and guidance related to their Shavers and Razors products and services. Support is typically available through multiple channels including phone, email, and online resources. Visit barbasol.com for specific contact information and support hours. ### Where can I learn more about Barbasol? For more information about Barbasol, including detailed product information, company news, and customer resources, visit their official website at barbasol.com. The website provides comprehensive details about their Shavers and Razors offerings, company mission, and how to get started. ## Tags b2c, global, public, retailtech, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*