# Aydi **Source:** https://geo.sig.ai/brands/aydi **Vertical:** Agriculture **Subcategory:** General **Tier:** Emerging **Website:** aydi.com **Last Updated:** 2026-04-14 ## Summary Dubai agtech "field operating system" with aydieye farm management and ORTH AI agronomy across 15+ countries; $7.5M seed Sep 2025 COTU/Daltex/Nuwa with 20%+ yield improvement claim competing with Cropin for MENA/emerging market precision ag. ## Company Overview Aydi is a Dubai, UAE-based agricultural technology platform — backed with $7.5 million in seed funding in September 2025 led by COTU Ventures, Daltex, and Nuwa Capital with participation from Magrabi Agriculture and Foundation Ventures — providing farmers across the Middle East, North Africa, Europe, and emerging agriculture markets with a comprehensive "field operating system" through two products: aydieye (farm management platform tracking labor, supplies, field history, and daily operations) and ORTH (AI-powered agronomy assistant launched October 2024 at Fruit Attraction Madrid that analyzes land conditions, crops, and weather for real-time farming advice). Operating across 15+ countries with offices in Dubai, Madrid, and Cairo, Aydi claims 20%+ crop yield improvements through plot-level insights and predictive analytics. Founded in 2022 by Hassan Fayed. Aydi's precision agriculture platform addresses the farm management and agronomic decision support gap in markets where precision agriculture adoption has lagged North America and Europe: MENA and emerging market farmers (smallholders with 1-50 hectares and commercial farms with 100-10,000+ hectares) lack access to the agronomic advisors, extension services, and data analytics that North American farmers receive through universities, crop consultants, and precision ag platforms — making planting timing, irrigation decisions, and pest management reactive rather than data-driven. Aydi's aydieye platform (digitizing farm operations for operational visibility and benchmarking) combined with ORTH's AI agronomy (processing satellite imagery and weather data to deliver crop-specific, plot-specific recommendations) provides the farm management infrastructure and decision support that increases yield predictability for farmers who previously relied on experience and observation. In 2025, Aydi competes in the precision agriculture, farm management software, and AI agronomy market with Cropin (India-based farm intelligence, $108M raised), Farmers Edge (Canadian precision ag platform, $100M raised), and Planet Labs (NASDAQ: PL, agricultural satellite imagery) for MENA and emerging market agricultural operation farm management and AI-powered agronomic advisory platform adoption. COTU Ventures' seed leadership (MENA-focused early-stage VC) provides regional market access and credibility. Nuwa Capital's participation reflects MENA tech ecosystem conviction. Magrabi Agriculture's participation provides agribusiness sector expertise and distribution channel access in the Gulf agricultural sector. The 2025 strategy focuses on growing the commercial farming segment in Morocco, Egypt, and Saudi Arabia (largest MENA agricultural markets), building integration with irrigation control systems for automated water optimization, and expanding ORTH's AI advisor into livestock farm management. ## Frequently Asked Questions ### What is Aydi? Aydi is a Dubai-based agtech startup that provides AI-powered farm management and agronomy intelligence tools. The platform combines satellite monitoring, predictive analytics, and conversational AI to help farmers optimize yields and manage climate risks. ### What does ORTH do? ORTH is Aydi's AI agronomy assistant that analyzes land conditions, crops, and weather to provide real-time farming advice. It combines satellite imagery and weather data to build detailed models of crop health for individual plots, helping farmers boost yields by over 20%. ### When was Aydi founded? Aydi was founded in 2022 by Hassan Fayed in Dubai, UAE. The company has since expanded to operate in over 15 countries with offices in Dubai, Madrid, and Cairo. ### Where is Aydi headquartered? Aydi is headquartered in Dubai, UAE, with additional offices in Madrid, Spain, and Cairo, Egypt, supporting its operations across more than 15 countries. ### How much funding has Aydi raised? Aydi raised $7.5 million in seed funding in September 2025, led by COTU Ventures, Daltex, and Nuwa Capital, with participation from Magrabi Agriculture and Foundation Ventures. ### What are aydieye and ORTH, and how do they work together as Aydi's farm operating system? aydieye is Aydi's farm management platform that tracks daily farm operations — labor hours, input applications, field history, supply inventory, and compliance records — giving farm managers a digital logbook that replaces paper records and spreadsheets. ORTH is Aydi's AI-powered agronomy assistant, launched in October 2024, that analyzes crop conditions from images and sensor data to recommend treatments, flag disease or pest pressure, and provide agronomic guidance tailored to the farm's specific crops and growing conditions. Together, the two products form a field operating system connecting operational records with real-time agronomic intelligence. ### Which geographies and crop types does Aydi currently serve? Aydi targets farmers across the Middle East, North Africa, Europe, and emerging agriculture markets — regions where digital farm management tools have historically had lower penetration than in North America. The platform is designed to be crop-agnostic, supporting fruit and vegetable producers (Aydi demoed at Fruit Attraction Madrid in 2024), field crops, and specialty produce. The company's backing from Magrabi Agriculture and regional VCs signals particular focus on Gulf Cooperation Council countries and North Africa where large-scale modern agriculture is growing rapidly. ### What problem does Aydi solve for farmers that basic farm management apps don't address? Most basic farm management apps focus on record-keeping and compliance logging without integrating AI-driven agronomic recommendations that respond to real-time conditions — leaving farmers to consult separate agronomists for crop health guidance. Aydi combines operational farm records with its ORTH AI agronomy assistant so that treatment recommendations are automatically informed by the farm's specific history, input applications, and growing conditions. This integrated approach reduces the need for frequent expensive on-farm agronomist visits while improving the timeliness of crop intervention decisions. ## Tags agriculture, b2b, manufacturing, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*