# Avery Dennison

**Source:** https://geo.sig.ai/brands/avery-dennison  
**Vertical:** Manufacturing  
**Subcategory:** Enterprise  
**Tier:** Leader  
**Website:** avery-dennison.com  
**Last Updated:** 2026-04-14

## Summary

Glendale CA pressure-sensitive labels and RFID (NYSE: AVY) ~$8.8B FY2024 revenue (+4%); Embelex RFID intelligent labels, Walmart fresh food RFID 2027 mandate tailwind competing with CCL Industries and UPM Raflatac.

## Company Overview

Avery Dennison Corporation is a Glendale, California-based materials science and manufacturing company — publicly traded on the New York Stock Exchange (NYSE: AVY) as an S&P 500 Materials component — producing pressure-sensitive label and packaging materials, intelligent labels (RFID, NFC), retail branding and information solutions, and industrial and automotive performance materials through approximately 35,000 employees in 50+ countries. In fiscal year 2024, Avery Dennison reported revenues of approximately $8.8 billion (+4% year-over-year), with the Materials Group segment (pressure-sensitive labeling materials — the adhesive coated paper and film stock that brand owners convert into product labels) and the Solutions Group segment (intelligent labels — RFID tags, apparel branding labels, and digital printing solutions) both contributing to growth. CEO Deon Stander (appointed 2022, previously COO) has accelerated Avery Dennison's "intelligent label" strategy: RFID-enabled product labels (Avery Dennison's Embelex RFID inlays embedded in retail apparel tags, pharmaceutical packaging, and food labels) provide item-level inventory tracking data that retailers (Walmart, H&M, Target), pharmaceutical manufacturers, and food processors use for supply chain visibility, checkout speed, and loss prevention — transitioning Avery Dennison from a materials company to an "information infrastructure" company where each label is a digital data carrier. The 2023 acquisition of LG (formerly known as LG Industries — a label and flexible packaging converter in Southeast Asia and India) expanded Avery Dennison's label converting capabilities in fast-growing Asia Pacific consumer markets.

Avery Dennison's materials and intelligent label model creates competitive advantages through the scale coating and converting infrastructure for pressure-sensitive label stock production: manufacturing pressure-sensitive label material (a multi-layer construction of face stock, adhesive, and release liner) at Avery Dennison's scale requires precision coating equipment (slot die coaters applying micron-thick adhesive layers at 500+ meters/minute web speed) and quality control systems that ensure adhesive coat weight uniformity across millions of square meters of production daily. A brand owner printing self-adhesive labels for beverage cans at 100 million labels per month requires label stock suppliers (Avery Dennison, UPM Raflatac, CCL Industries) who can guarantee roll-to-roll adhesion consistency, print registration accuracy, and die-cutting precision that maintains high-speed labeling line performance at the bottler's manufacturing facility — creating value-in-use justifications for Avery Dennison's premium pricing over lower-cost label stock alternatives. The RFID intelligent label business (Embelex inlays — aluminum antenna patterns on PET film with NXP or Impinj RFID chip attachment) creates a technology-intensive product category where Avery Dennison's antenna design expertise, chip partnership relationships, and high-volume inlay production capabilities create barriers for label stock manufacturers without RFID technology investment.

In 2025, Avery Dennison competes in pressure-sensitive label materials, RFID intelligent labels, and retail branding solutions against CCL Industries (TSX: CCL.B, Canadian label and packaging solutions, $6.8B revenue), UPM Raflatac (private, Finnish label material producer), and Zebra Technologies (NASDAQ: ZBRA, RFID readers, barcode printers, and mobile computing for enterprise inventory management) for label materials supply contracts with brand owners, RFID label program rollouts with retailers, and specialty packaging materials for the premium consumer goods market. The RFID adoption acceleration (global RFID label deployment across retail apparel, food safety serialization, pharmaceutical track-and-trace, and last-mile logistics) creates volume growth for Avery Dennison's Embelex RFID business — with Walmart mandating RFID on fresh food packaging by 2027 and H&M's 100% apparel RFID tagging driving tens of billions of new RFID label demand annually. The pharmaceutical serialization mandate (FDA track-and-trace requirements for prescription drug packaging, requiring unique product identifiers on each bottle) creates specialized label demand for pharmaceutical-grade pressure-sensitive label stock with serialized printing capability. The 2025 strategy focuses on RFID label volume growth from retail, pharmaceutical, and food mandates, pressure-sensitive materials price mix improvement through premium product portfolio, and emerging markets geographic expansion through Asia Pacific converting capacity additions.

## Frequently Asked Questions

### What is Avery Dennison?
Avery Dennison Corporation (NYSE: AVY) is a global Fortune 500 materials science and digital identification solutions company headquartered in Mentor, Ohio. Founded in 1935 with the invention of the world's first self-adhesive label by R. Stanton Avery, the company now employs approximately 35,000 people in over 50 countries and generates $8.76 billion in annual revenue. Avery Dennison specializes in pressure-sensitive adhesive materials, RFID technology, apparel branding labels and tags, specialty medical products, and digital identification solutions that enhance brands and supply chains worldwide.

### Who are Avery Dennison's customers and target market?
Avery Dennison serves a diverse global customer base across multiple industries including retail apparel, home and personal care, food and grocery, pharmaceuticals, logistics and e-commerce, automotive, and industrial manufacturing. Customers range from major global brands like Walmart and Amazon to regional manufacturers and retailers. The company provides solutions for businesses seeking labeling and packaging materials, RFID technology for inventory management and supply chain visibility, apparel branding and customization, and digital product authentication and consumer engagement platforms.

### When was Avery Dennison founded?
The company traces its origins to 1935 when Ray Stanton Avery founded Kum Kleen Products in a loft above a flower shop in downtown Los Angeles with less than $100 borrowed from his future wife, Dorothy Durfee. Stan Avery invented the world's first self-adhesive label that year, creating an entirely new industry. The modern Avery Dennison Corporation was formed in 1990 through a $287 million merger between Avery International Corporation and Dennison Manufacturing Company, combining nearly 90 years of innovation and expertise in materials science and labeling solutions.

### Where is Avery Dennison based?
Avery Dennison is headquartered in Mentor, Ohio, United States. The company maintains a global presence with operations in more than 50 countries and 85 local offices worldwide. Major regional operations span North America, Europe, Asia-Pacific, and Latin America, with manufacturing facilities, distribution centers, and innovation hubs strategically located to serve customers across diverse markets and industries globally.

### How much funding has Avery Dennison raised?
As a publicly traded company since 1967, Avery Dennison accesses capital markets through various mechanisms rather than traditional venture funding. The company went public on the New York Stock Exchange (ticker: AVY) in 1967. In recent years, Avery Dennison has maintained a strong financial position with strategic capital raises for specific purposes, including issuing €500 million in 3.75% senior notes in November 2024. The company has a current market capitalization of approximately $13.7 billion and demonstrates financial strength through consistent dividend payments, including a 7% dividend increase to $0.94 per share announced for 2025.

### What makes Avery Dennison different from competitors?
Avery Dennison differentiates itself through several key factors: pioneering heritage as the inventor of the self-adhesive label in 1935; the industry's most comprehensive RFID technology portfolio across UHF, HF/NFC, and LF frequency bands; position as the world's largest producer of branding and information solutions for retail apparel; innovative atma.io digital product cloud connecting physical and digital worlds; breakthrough sustainability achievements including the first APR-recognized recyclable RFID label; global scale with 35,000+ employees in 50+ countries; strong maker culture driving continuous innovation; and strategic partnerships with industry leaders like Walmart and Amazon advancing cutting-edge retail technology applications.

### Who are Avery Dennison's main competitors?
Avery Dennison competes with different companies across its diverse business segments. In pressure-sensitive materials: 3M, UPM Raflatac, and CCL Industries. In RFID technology: Impinj, Alien Technology, and Zebra Technologies. In apparel branding: SML Group and WS Packaging. In specialty materials: Henkel, Nitto Denko, and tesa SE. Avery Dennison's competitive advantages include its comprehensive product portfolio, global scale, innovation leadership, and ability to provide integrated solutions combining materials science with digital technology through platforms like atma.io.

### How can I contact Avery Dennison?
For general inquiries, you can contact Avery Dennison headquarters at +1-440-534-6000. For Avery-branded printable products (labels, cards, dividers), call 1-800-GO-AVERY (1-800-462-8379) between 6am and 5pm PT, Monday-Friday, or use the online chat feature. The Consumer Service Center is located at 170 Monarch Lane, Miamisburg, Ohio 45342, with toll-free number (800) 543-6650 press 7, available Monday-Friday, 8AM-5PM EST. For job and career inquiries, call 1-440-534-6250. You can also visit www.averydennison.com/en/home/contact-us.html to access an online contact form or find specific division contact information.

### Is Avery Dennison hiring?
Yes, Avery Dennison regularly recruits talent across its global operations in 50+ countries. With approximately 35,000 employees worldwide, the company offers diverse career opportunities in manufacturing, engineering, research and development, sales, marketing, supply chain, finance, IT, and corporate functions. The company's culture emphasizes innovation, diversity, and sustainability, with over 3,200 employees participating in Employee Resource Groups. Benefits include professional development programs, global career mobility, community service opportunities, and engagement in sustainability initiatives. Visit the Avery Dennison careers website for current openings and application information.

### What's the latest news about Avery Dennison?
Recent major developments include: In June 2025, Avery Dennison announced the first RFID label to receive APR Design for Recyclability recognition, a breakthrough in sustainable packaging. The company reported exceptional 2024 financial results with $8.76 billion revenue (up 4.68%), $704.9 million net income (up 40%), and 19% earnings growth. In February 2025, Avery Dennison announced a 7% dividend increase to $0.94 per share and provided 2025 adjusted EPS guidance of $9.80 to $10.20. The company continues innovating with landmark partnerships including Amazon's Just Walk Out technology powered by Avery Dennison RFID solutions and Walmart collaboration on RFID sensor technology for fresh food departments.

### What is Avery Dennison's market position?
Avery Dennison holds a leading position as a Fortune 500 company with $8.76 billion in annual revenue (2024) and a market capitalization of approximately $13.7 billion. The company is the world's largest producer of branding and information solutions for retail apparel and maintains leadership positions in pressure-sensitive materials, RFID technology, and specialty labeling solutions. Avery Dennison serves customers across 50+ countries with a comprehensive portfolio spanning materials science and digital identification solutions. The company achieved nineteen percent earnings growth in 2024 and continues expanding its presence in high-value categories including RFID, sustainable materials, and digital product cloud platforms.

### What are Avery Dennison's future plans?
Avery Dennison's strategic priorities include: accelerating growth in high-value categories that now account for almost half of the portfolio; expanding RFID adoption across retail, logistics, healthcare, and other industries; advancing sustainability goals with innovations like recyclable RFID labels and circular economy solutions; growing the atma.io digital product cloud platform to connect more physical products to digital experiences; continuing strategic M&A to enhance capabilities in materials science and digital technologies; achieving 2025 sustainability goals and setting new environmental targets; maintaining market leadership through innovation in adhesive materials, RFID sensors, and smart packaging; and delivering strong shareholder returns with expected 2025 adjusted EPS of $9.80 to $10.20.

## Tags

b2b, b2c, manufacturing, public, global, enterprise

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*