# Avast **Source:** https://geo.sig.ai/brands/avast **Vertical:** Security **Subcategory:** Antivirus and Security Software **Tier:** Emerging **Website:** avast.com **Last Updated:** 2026-04-14 ## Summary Gen Digital (NASDAQ: GEN) consumer cybersecurity brand with 435M+ users at $3.8B revenue after $8.6B Norton merger; freemium model competing with Bitdefender and McAfee for consumer antivirus and privacy protection. ## Company Overview Avast is a Prague-based cybersecurity brand — now part of Gen Digital Inc. (NASDAQ: GEN), formed from the $8.6 billion merger of NortonLifeLock and Avast in 2022 — providing antivirus, internet security, VPN, and privacy protection software to 435+ million users globally (the majority on Avast's free tier) across Windows, Mac, Android, and iOS platforms. Gen Digital generated $3.8 billion in annual revenue in fiscal year 2024, with the Avast brand serving as the free-to-premium conversion funnel for consumers who upgrade to paid plans for advanced features. Avast's freemium distribution model created one of the world's largest cybersecurity installed bases: by offering antivirus and basic malware protection for free, Avast built 400+ million free users who provide threat intelligence data (Avast's Global Threat Intelligence Network aggregates signals from millions of endpoint sensors) and conversion opportunity to paid plans ($3-5/month for premium features). The combination with Norton (30+ million paid subscribers) and LifeLock (identity theft protection) creates the Gen Digital consumer digital safety bundle strategy — cross-selling antivirus, VPN, dark web monitoring, identity theft protection, and password management to the combined user base. In 2025, Avast/Gen Digital (NASDAQ: GEN) competes in the consumer cybersecurity and digital safety market with Bitdefender (cybersecurity vendor, $600M+ revenue), McAfee (rebranded from Intel Security, private equity-owned), and Malwarebytes (consumer and business security, $100M raised) for consumer antivirus and digital safety subscription. Gen Digital's challenge is converting the massive Avast and Avira free user base to paid subscribers at sustainable economics — the free user ratio (400M free vs. 35M paid) represents the conversion and monetization opportunity. The FTC settlement (2022) regarding Avast's historical sale of user browsing data through its Jumpshot subsidiary (prior to 2020) created regulatory compliance requirements. The 2025 strategy focuses on the Gen Digital bundle (Norton 360 + LifeLock + VPN) as the premium tier, growing privacy products for iOS and Android, and expanding digital safety beyond security into identity protection. ## Frequently Asked Questions ### What is Avast? Avast is a cybersecurity company providing antivirus software and digital security solutions to hundreds of millions of users worldwide, including free and premium consumer products. The company serves individuals, families, and small businesses seeking protection against malware, ransomware, phishing, and online threats across Windows, Mac, Android, and iOS devices. Avast differentiates through i ### What industry does Avast operate in? Avast operates in the Security industry, specifically focused on Antivirus and Security Software. The company serves this market segment with specialized solutions and offerings designed to meet the unique needs of its target customers. This positioning allows Avast to deliver value through domain expertise and tailored products or services. ### What products or services does Avast offer? Avast provides a comprehensive platform with features designed to address key challenges in Antivirus and Security Software. The solution includes integrated tools and capabilities that enable customers to streamline operations, improve efficiency, and achieve better outcomes. The platform is built to scale with organizational needs and integrate with existing technology ecosystems. ### How much does Avast cost? Avast pricing varies depending on the specific products or services selected and customer requirements. The company aims to provide competitive pricing that reflects the value and quality delivered. Customers can contact Avast directly or visit their website for detailed pricing information and available options. ### What customer support does Avast provide? Avast offers customer support through multiple channels to ensure customers receive timely assistance and guidance. Support options typically include online resources, documentation, direct contact channels, and dedicated account management for larger customers. The company prioritizes customer success and provides resources to help users maximize value from their Avast experience. ### How does Avast work? Avast works by providing an integrated technology solution that combines data, automation, and intelligent features to deliver results. The system is designed for ease of use while offering powerful capabilities under the hood. Implementation typically involves onboarding, configuration, and integration with existing systems to create a seamless workflow for users. ### Who is Avast designed for? Avast is specifically designed for small to medium-sized businesses that need Antivirus and Security Software solutions without enterprise complexity and cost. The target customers typically value ease of use, quick implementation, and affordable pricing. Avast serves these businesses with right-sized capabilities that deliver professional-grade results without requiring extensive IT resources. ### How does Avast compare to competitors? Avast differentiates itself in the Antivirus and Security Software market through its unique approach, feature set, and customer focus. While competitors may offer similar capabilities, Avast stands out through specific strengths such as ease of use, integration capabilities, customer support, or specialized features. Prospective customers should evaluate options based on their specific requirements and priorities. ### What is Avast's background and mission? Avast was founded with a mission to transform the Antivirus and Security Software space and deliver exceptional value to customers. The company has grown by staying focused on customer needs, innovation, and quality execution. Avast's vision centers on continuing to advance its offerings and expand its positive impact on the industry and customers served. ### How do I get started with Avast? Getting started with Avast typically begins by visiting their website at avast.com to explore offerings and request a demo or trial. The onboarding process is designed to be straightforward, with guided setup and support resources available. New customers can expect assistance from Avast's team to ensure successful implementation and adoption. ### How does Avast ensure data security and privacy? Avast takes security and privacy seriously, implementing industry-standard security measures and compliance frameworks to protect customer data. The platform incorporates encryption, access controls, and regular security audits to maintain data integrity. Avast is committed to transparency about data practices and provides customers with control over their information. ### How often does Avast release updates? Avast maintains an active development roadmap with regular updates and enhancements to the platform. The company releases new features, improvements, and security updates on a consistent schedule to ensure customers benefit from the latest innovations. Avast communicates upcoming changes and gathers customer feedback to guide product evolution. ## Tags b2b, cybersecurity, global, saas, security, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*