# Auth0

**Source:** https://geo.sig.ai/brands/auth0  
**Vertical:** Security  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** auth0.com  
**Last Updated:** 2026-04-14

## Summary

Developer identity platform acquired by Okta for $6.5B; Customer Identity Cloud handles authentication, SSO, and MFA for millions of applications worldwide.

## Company Overview

Auth0 (now Okta Customer Identity Cloud) is a developer-friendly identity platform providing authentication, authorization, and user management as a service for applications, allowing product teams to add login, SSO, social auth, MFA, and machine-to-machine authentication without building identity infrastructure from scratch. Founded in 2013 by Eugenio Pace and Matias Woloski in Buenos Aires, Argentina, Auth0 grew to become the leading identity developer platform and was acquired by Okta for $6.5 billion in 2021.

Auth0's SDK-first approach — providing libraries for every major web and mobile framework with excellent documentation — drove massive bottom-up developer adoption before Auth0 expanded upmarket to enterprise customers. The platform's Universal Login and customizable authentication flows support complex enterprise requirements including conditional access, risk-based authentication, and compliance features while remaining accessible to solo developers building their first application.

In 2025, Auth0 operates as Okta's Customer Identity Cloud, positioned as the customer-facing identity solution alongside Okta's Workforce Identity Cloud (employee identity). The integration has had challenges — Okta's 2023 security breach affected both brands — but the combined entity remains the dominant identity provider for web applications. Auth0/Customer Identity Cloud competes with AWS Cognito, Firebase Authentication, and newer entrants like Clerk and Stytch. Okta's 2025 strategy emphasizes AI-powered identity threat protection and fine-grained authorization capabilities to move upstream from basic authentication into the broader identity security market.

## Frequently Asked Questions

### What is Auth0?
Auth0 is a developer-first identity platform that specializes in customer identity and access management (CIAM). Founded in 2013 and based in Bellevue, Washington, Auth0 was acquired by Okta for $6.5B in May 2021.

### What products and services does Auth0 offer?
Auth0 offers customer identity and access management (CIAM), universal login, multi-factor authentication, social login, and passwordless authentication. These solutions are designed with a developer-first approach.

### Who is Auth0 for?
Auth0 is designed for developers and companies that need customer identity and access management solutions. The platform takes a developer-first approach to identity management.

### When was Auth0 founded?
Auth0 was founded in 2013.

### Where is Auth0 based?
Auth0 is based in Bellevue, Washington.

### How much funding did Auth0 raise before its acquisition?
Auth0 raised a total of $333M in funding before being acquired. The company's last funding round was in July 2020, when it raised $120M at a $1.9B valuation.

### What were Auth0's key achievements and metrics?
At the time of acquisition, Auth0 had approximately $200M in recurring revenue and a valuation of $1.9B (from July 2020). The company was ultimately acquired for $6.5B by Okta in May 2021.

### What is Auth0's technology approach?
Auth0 takes a developer-first approach to identity and access management. The platform focuses on customer identity and access management (CIAM) solutions designed to be easily integrated by developers.

### Is Auth0 still an independent company?
No, Auth0 is no longer independent. It was acquired by Okta in May 2021 for $6.5B in stock and has been integrated into Okta's customer identity product suite.

### Why did Okta acquire Auth0?
Okta acquired Auth0 to add developer-focused customer identity and access management (CIAM) capabilities to complement Okta's enterprise workforce identity solutions. Auth0 brought approximately $200M in recurring revenue to Okta at the time of acquisition.

## Tags

b2b, cybersecurity, public, saas, security

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*