# Attentive **Source:** https://geo.sig.ai/brands/attentive-mobile **Vertical:** MarTech **Subcategory:** SMS & Email Marketing **Tier:** Growth **Website:** attentivemobile.com **Last Updated:** 2026-04-14 ## Summary Conversational SMS and email marketing platform for ecommerce and retail brands, delivering personalized messages that drive revenue through subscriber engagement. ## Company Overview Attentive is a New York-based mobile marketing platform that helps ecommerce and retail brands build SMS and email subscriber lists and drive revenue through highly personalized, consent-based messaging. The platform's subscriber growth tools include two-tap mobile opt-in, exit intent popups, and QR code-based sign-up flows that have helped brands grow SMS lists significantly faster than traditional form-based methods. Attentive's segmentation and personalization engine allows marketers to build audience segments from browsing behavior, purchase history, geographic location, and customer lifecycle stage, then deliver tailored promotional messages, abandoned cart reminders, back-in-stock alerts, and post-purchase follow-ups at optimal send times. The platform uses AI to optimize send timing, message copy variations, and offer personalization across its subscriber base of billions of messages per month. Attentive serves thousands of direct-to-consumer and retail brands including Coach, Williams-Sonoma, and Dicks Sporting Goods that depend on owned-channel messaging as alternatives to paid media have become more expensive and less reliable following iOS privacy changes. Founded in 2016, Attentive reached unicorn status having raised over $863M from investors including Sequoia Capital, Coatue Management, and Tiger Global, competing with Klaviyo, Postscript, and Yotpo in the ecommerce SMS and email marketing market. ## Frequently Asked Questions ### Why have brands shifted budget toward SMS marketing platforms like Attentive? iOS 14 and subsequent Apple privacy changes significantly degraded Facebook and Instagram ad targeting accuracy, reducing ROAS for paid social campaigns and forcing brands to invest more in owned channels like SMS and email where they own the subscriber relationship. SMS delivers among the highest open and conversion rates of any marketing channel, making list-building platforms like Attentive increasingly valuable. ### What is Attentive's pricing structure? Attentive uses performance-based pricing tied to message volume and revenue attribution, with custom enterprise contracts. It is not a self-serve platform; brands work through an account team. Attentive targets high-growth and enterprise DTC brands rather than small businesses, so minimum commitments apply. ### Who does Attentive target? Attentive targets mid-market to enterprise DTC brands, large retailers, and consumer brands that want a premium SMS and email marketing platform. Its customer base includes brands like Coach, CB2, Pura Vida, and Jack in the Box — companies with sizable customer lists and marketing budgets to match. ### What list growth tools does Attentive provide? Attentive provides a suite of opt-in tools including two-tap mobile sign-up, email capture popups, keyword opt-in via text, QR codes, social media integration, and checkout opt-in. Its proprietary two-tap sign-up technology, which enables subscribers to opt in without typing their phone number, is a significant list growth differentiator. ### What automation capabilities does Attentive offer? Attentive's Journey Builder creates automated SMS and email flows triggered by customer behavior — abandoned cart, browse abandonment, post-purchase, winback, and custom events. Flows support conditional branching, A/B testing, wait steps, and integration with commerce events from Shopify and other platforms. ### How does Attentive's AI product (Attentive AI) work? Attentive AI uses machine learning to optimize send time, message content, and audience segmentation for each subscriber individually. It can generate SMS copy, predict the best time to reach each subscriber, and identify which subscribers are most likely to convert from a given campaign. ### How does Attentive compare to Klaviyo and Postscript for SMS? Klaviyo is the dominant email-first platform that has expanded into SMS; Postscript is a strong Shopify-focused SMS tool with a large DTC customer base; Attentive is positioned as the premium SMS-first platform with superior list growth tools and AI optimization. Attentive tends to be the choice for brands with larger budgets who want best-in-class SMS execution. ### What analytics does Attentive provide for SMS campaigns? Attentive provides revenue attribution by campaign and flow, showing clicks, conversions, revenue per message, opt-out rates, and subscriber growth trends. Attribution windows are configurable, and brands can compare SMS performance against other marketing channels using Attentive's reporting suite. ## Tags martech, marketing, saas, b2b, enterprise, platform, ai-powered, automation --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*