# Atomic

**Source:** https://geo.sig.ai/brands/atomic  
**Vertical:** Finance  
**Subcategory:** Accounting Software  
**Tier:** Challenger  
**Website:** atomicmfg.com  
**Last Updated:** 2026-04-14

## Summary

Venture studio co-founding 50+ companies including Hims & Hers; Jack Abraham's startup foundry providing capital, infrastructure, and operational support for new company creation.

## Company Overview

Atomic (Atomic.vc) is a venture studio and startup foundry that co-founds companies alongside entrepreneurs, providing capital, infrastructure, talent networks, and operational support from ideation through early growth. Founded in 2012 by Jack Abraham (former VP Product at eBay after the acquisition of his startup Milo) and headquartered in San Francisco, Atomic has co-founded over 50 companies including Hims & Hers (NYSE: HIMS), OpenStore, Homebound, Fair, and numerous others, with a portfolio value that has reached into the billions.

Atomic's model differs from traditional venture capital — rather than funding existing companies, Atomic co-builds new companies by contributing the initial idea, validation work, team assembly, and operational infrastructure alongside a dedicated founder. Atomic operates like a factory for startups: the team identifies high-conviction opportunities, recruits a CEO/founder for each company, and provides shared services (legal, finance, recruiting, technical infrastructure) that reduce the early-stage cost and risk for portfolio companies.

In 2025, Atomic competes in the venture studio and startup foundry space alongside other institutional studios (Idealab, Betaworks, Pioneer Square Labs) and has maintained its position as one of the highest-profile US-based startup studios. The studio model has attracted significant attention as a more capital-efficient approach to early-stage company creation — Atomic's success with Hims & Hers (which reached a $5+ billion market cap) demonstrates the model's potential. Atomic's 2025 strategy focuses on applying its company creation methodology to sectors experiencing structural disruption from AI and climate technology, co-founding companies positioned to capture AI-native market opportunities.

## Frequently Asked Questions

### What is Atomic?
Atomic is a fintech infrastructure company that provides APIs connecting payroll and HRIS systems to financial institutions. Founded in 2019 and backed by Y Combinator (W20), Atomic enables services like direct deposit switching, income verification, and subscription management through secure payroll integrations.

### What products and services does Atomic offer?
Atomic offers payroll connectivity APIs, direct deposit switching, income verification platform, HRIS system integrations, and subscription management tools. These products enable financial institutions to access critical fintech features through secure payroll and HRIS connections.

### Who are Atomic's target customers?
Atomic's primary customers are financial institutions that need payroll connectivity infrastructure to enable fintech features. The company's APIs serve banks and fintech companies requiring direct deposit switching, income verification, and HRIS integration capabilities.

### When was Atomic founded?
Atomic was founded in 2019. The company participated in Y Combinator's Winter 2020 batch (W20).

### Where is Atomic headquartered?
Atomic is headquartered in Cottonwood Heights, Utah.

### How much funding has Atomic raised?
Atomic has raised $88.6M in total funding. In April 2025, the company secured a $10M strategic round led by Capital One Ventures, Citi Ventures, and FNB Corporation, with participation from SoftBank Group and Mercato Partners.

### Who are Atomic's investors?
Atomic's investors include Capital One Ventures, Citi Ventures, FNB Corporation, SoftBank Group, and Mercato Partners. The company also received backing from Y Combinator in the Winter 2020 batch.

### What technology approach does Atomic use?
Atomic uses API-based infrastructure to create secure connections between payroll and HRIS systems and financial institutions. This payroll connectivity infrastructure enables financial institutions to access employee payroll data and facilitate services like direct deposit switching and income verification.

### How can financial institutions integrate with Atomic?
Financial institutions can integrate with Atomic through their payroll connectivity APIs that connect to payroll and HRIS systems. Atomic provides API infrastructure specifically designed for financial institutions to enable direct deposit switching, income verification, and other payroll-related services.

### What is Atomic's most recent news?
In April 2025, Atomic raised a $10M strategic round led by Capital One Ventures, Citi Ventures, and FNB Corporation, bringing total funding to $88.6M. The round included participation from existing investors SoftBank Group and Mercato Partners.

## Tags

ai-powered, automation, b2b, fintech, manufacturing, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*