# Assurant **Source:** https://geo.sig.ai/brands/assurant **Vertical:** Consumer Finance **Subcategory:** Enterprise **Tier:** Leader **Website:** assurant.com **Last Updated:** 2026-04-14 ## Summary New York specialty insurance (NYSE: AIZ) ~$11.5B FY2024 revenue; 180M mobile devices protected, AT&T/T-Mobile/Verizon carrier programs, Connected Living platform competing with Asurion and SquareTrade. ## Company Overview Assurant, Inc. is a New York City-based specialty insurance company — publicly traded on the New York Stock Exchange (NYSE: AIZ) as an S&P 500 Financials component — providing specialty insurance, extended warranties, and financial protection products through three segments: Global Housing (lender-placed homeowners insurance for mortgage servicers, renters insurance, and flood insurance), Global Lifestyle (mobile device protection programs for wireless carriers — AT&T, T-Mobile, Verizon; extended warranties for consumer electronics, appliances, and vehicles), and Global Preneed (life insurance for pre-arranged funeral plans) through approximately 14,000 employees in 21 countries. In fiscal year 2024, Assurant reported revenues of approximately $11.5 billion, with adjusted EBITDA growth driven by strong performance in the mobile device protection and connected living programs embedded in AT&T, T-Mobile, and Verizon wireless service bundles — Assurant's Global Lifestyle segment insures approximately 180 million mobile devices worldwide through carrier-embedded device protection plans that are offered at point-of-sale with wireless service activation. CEO Keith Demmings has focused Assurant's strategy on the Connected Living platform — expanding beyond device repair/replacement protection into smart home device management, tech support services, trade-in programs, and connected device subscriptions that create recurring revenue beyond the per-device insurance premium. Assurant's lender-placed insurance (LPI) business — providing homeowners insurance for mortgage borrowers whose own insurance has lapsed or been cancelled — benefits from rising catastrophe activity (hurricanes, wildfires) that makes voluntary insurance markets unaffordable in high-risk coastal and wildfire-prone areas, increasing the population of mortgage borrowers requiring lender-placed coverage. Assurant's specialty insurance model creates competitive advantages through the exclusive carrier partnership infrastructure and scale economics of mobile device protection programs: an Assurant device protection program embedded in T-Mobile's service plans (offered to 100+ million T-Mobile subscribers at point-of-sale activation) captures attachment rates of 20-30% — generating 20-30 million covered device enrollments from a single carrier relationship that would take decades to build through direct-to-consumer marketing. The carrier partners (AT&T, T-Mobile, Verizon) earn commissions for enrolling customers in Assurant's protection plans, creating aligned distribution incentives while Assurant manages device insurance risk across the enrolled population using actuarial loss data from 180+ million devices. The repair supply chain (Assurant's ServiceNet network of 30,000+ authorized repair providers, Assurant device refurbishment centers that restore traded-in devices for resale) provides vertical integration that reduces repair claim cost and generates refurbished device revenue from the device trade-in programs. In 2025, Assurant competes in mobile device protection, lender-placed insurance, and extended warranties against Asurion (private, dominant US mobile device protection, AT&T and Verizon incumbent), AmTrust Financial Services (private, extended warranty and specialty insurance), and SquareTrade/Allstate Protection Plans (NYSE: ALL subsidiary, consumer electronics warranties sold through Costco, Amazon) for wireless carrier device protection program partnerships, consumer electronics extended warranty distribution, and lender-placed homeowners insurance market share. Assurant's largest competitive vulnerability is carrier contract concentration — if AT&T or T-Mobile switches to Asurion for device protection, Assurant loses a significant revenue stream requiring years to replace — making carrier relationship management and program value demonstration the primary strategic focus. The expansion into connected living services (smart home device protection, tech support subscriptions, eSIM management for carrier connectivity) diversifies Assurant beyond device insurance into adjacent recurring service revenue. The 2025 strategy focuses on Connected Living platform expansion (smart home and IoT device protection), lender-placed insurance premium retention in hurricane and wildfire-impacted markets, and Global Lifestyle device protection volume growth through carrier partner program enrollment improvement. ## Frequently Asked Questions ### What is Assurant? Assurant is a Fortune 500 global provider of risk management products and services, operating in 21 countries. The company specializes in mobile device protection, lender-placed insurance, renters insurance, and extended warranty solutions. Headquartered in Atlanta, Georgia, Assurant serves millions of customers through two main business segments: Global Housing (lender-placed insurance, renters insurance, manufactured housing coverage) and Global Lifestyle (mobile device protection, extended service contracts, vehicle protection). ### When was Assurant founded? Assurant traces its origins to 1892 when the La Crosse Mutual Aid Association was founded in La Crosse, Wisconsin, to provide affordable burial and disability insurance. The company evolved through various acquisitions and rebrandings, becoming Fortis, Inc. in 1991, and was renamed Assurant when it was spun off through an IPO on February 5, 2004, raising $1.7 billion on the New York Stock Exchange under ticker symbol AIZ. ### Where is Assurant headquartered? Assurant is headquartered in Atlanta, Georgia, with its corporate office located at 260 Interstate North Circle, SE, Atlanta, GA 30339. The company also maintains significant operational presence in Miami, Florida, and Rapid City, South Dakota, along with operational centers throughout the United States and offices in 21 countries worldwide. ### Who are Assurant's customers? Assurant serves a diverse customer base including mortgage servicers and lenders (lender-placed insurance), wireless carriers and device manufacturers (mobile device protection), property management companies and renters (renters insurance), automotive dealers (vehicle protection), and retailers and manufacturers (extended service contracts). The company protects millions of consumers globally through its B2B2C business model, partnering with major brands to deliver protection products. ### What makes Assurant different from competitors? Assurant differentiates itself through its exclusive focus on specialty insurance and protection products rather than traditional insurance lines, its global scale operating in 21 countries, its market-leading positions in lender-placed insurance and mobile device protection, its data-driven technology solutions, and its strong B2B2C partnership model working with the world's leading brands. The company's dual-segment approach (Global Housing and Global Lifestyle) provides diversification and stability. ### Who are Assurant's main competitors? Assurant's main competitors include Asurion (mobile device protection and extended warranties), MetLife and Allstate (insurance products), State Farm (property and casualty insurance), Zurich Insurance Group and Allianz (global insurance), HUB International and AXIS Capital (specialty insurance), and Fiserv and Travelers (financial services and insurance). The competitive landscape varies by business segment and geographic market. ### What is Assurant's revenue and financial performance? Assurant reported annual revenue of $11.88 billion in 2024, representing 6.70% growth from 2023. The company delivered its second consecutive year of double-digit earnings and EPS growth, with GAAP net income increasing 18% year-over-year, adjusted EBITDA (excluding catastrophes) increasing 15% to $1.57 billion, and adjusted EPS (excluding catastrophes) increasing 19% to $20.35. The company returned $456 million to shareholders through $300 million in share repurchases and $156 million in dividends. ### How many employees does Assurant have? Assurant has 14,200 total employees as of December 31, 2024, representing a 4.41% increase from 13,600 employees in 2023. The company has enabled more than 80% of employees to work from home and maintains a strong employee satisfaction rating, with 89% of employees saying it is a great place to work compared to 57% at a typical U.S.-based company. ### Who is the CEO of Assurant? Keith W. Demmings is the President and Chief Executive Officer of Assurant, having been appointed CEO and Director in January 2022. Demmings joined Assurant in Toronto in 1997 and previously served as President of Global Lifestyle and President of International. A native of Vancouver Island, Canada, he holds a Bachelor of Commerce degree from the University of Victoria in British Columbia and has over 25 years of experience in the insurance and protection products industry. ### Is Assurant hiring? Yes, Assurant regularly hires across various functions including technology, operations, sales, customer service, risk management, and corporate functions. The company offers competitive pay, work-life balance, remote work options (80% of employees work from home), comprehensive benefits, employee stock purchase plans, tuition reimbursement, and professional development programs. Career opportunities can be found at jobs.assurant.com. ### What is the latest news about Assurant? Recent news includes: (1) February 2025 - Assurant reported strong Q4 2024 results with momentum at an all-time high following significant multi-year contract renewals; (2) January 2025 - Kevin Warren appointed to Board of Directors; (3) November 2024 - Board authorized $700 million share repurchase program and approved 10% dividend increase; (4) October 2025 - Expanded automation capabilities through acquisition of OptoFidelity's device testing business; (5) July 2025 - Closed acquisition of Gestauto, a Brazilian vehicle warranty provider. ### How can I contact Assurant? Assurant can be contacted at its corporate headquarters: 260 Interstate North Circle, SE, Atlanta, GA 30339-2210, phone (770) 763-1000. For specific product inquiries, customers should contact the relevant business segment: lender-placed insurance inquiries through the mortgage servicer, mobile device protection through the wireless carrier or device retailer, renters insurance through the property management company, and extended warranties through the original retailer. Investor relations can be reached through the company website at www.assurant.com. ## Tags b2c, fintech, insurance, global, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*