# Arm & Hammer **Source:** https://geo.sig.ai/brands/arm-hammer **Vertical:** Beauty & Personal Care **Subcategory:** Toothpaste **Tier:** Emerging **Website:** armandhammer.com **Last Updated:** 2026-04-14 ## Summary Church & Dwight (NYSE: CHD) baking soda household brand spanning toothpaste, laundry detergent, and cat litter; 1846-founded flagship brand competing with Colgate and P&G Crest on baking soda chemistry differentiation. ## Company Overview Arm & Hammer is Church & Dwight's (NYSE: CHD) flagship multi-category household brand — built on the core ingredient of baking soda (sodium bicarbonate) — spanning laundry detergent, toothpaste, cat litter deodorizer, baking soda, and personal care products across retail channels globally. Founded in 1846, the Arm & Hammer brand is one of North America's oldest continuously marketed consumer brands, generating hundreds of millions in annual revenue as part of Church & Dwight's $5.9 billion consumer products portfolio — a company that has built its business around acquiring and growing specialty household brands with ingredient-driven positioning. Arm & Hammer's baking soda platform creates category coherence across diverse product lines: in toothpaste, baking soda's mild abrasiveness provides gentle whitening without enamel damage, and its alkalinity neutralizes mouth acids — differentiating Arm & Hammer from standard fluoride toothpastes on a functional chemistry claim rather than flavor or branding alone. In laundry, Arm & Hammer's Clean Burst and OXI-Clean (separate Church & Dwight brand) detergents leverage the Arm & Hammer brand equity for baking soda's deodorizing properties for odor elimination in workout clothing and pet-adjacent laundry. The iconic yellow and red Arm & Hammer baking soda box (refrigerator and pantry use) anchors brand awareness for the cleaning associations that carry across categories. In 2025, Arm & Hammer (NYSE: CHD) competes in the oral care market with Colgate (NYSE: CL), P&G Crest (NYSE: PG), and Sensodyne (Haleon, NYSE: HLN); in laundry with Tide (P&G) and Gain for detergent; and in cat litter with Tidy Cats (Purina/Nestlé) and Fresh Step (Church & Dwight owns both). Church & Dwight's 2025 strategy for the Arm & Hammer brand focuses on premiumization (whitening systems competing with Crest 3D Whitestrips), expanding the natural personal care positioning in oral care, and growing the cat litter segment where Church & Dwight commands the #1 share through Arm & Hammer and Slide brands combined. ## Frequently Asked Questions ### What is Arm & Hammer? Arm & Hammer is a household and personal care brand owned by Church & Dwight, recognized for products featuring baking soda including toothpaste, laundry detergent, and cleaning supplies. The brand serves consumers seeking natural, effective cleaning and oral care solutions, leveraging the trusted heritage of baking soda's cleaning and deodorizing properties. Arm & Hammer toothpaste specifically t ### What industry does Arm & Hammer operate in? Arm & Hammer operates in the Beauty & Personal Care industry, specifically focused on Toothpaste. The company serves this market segment with specialized solutions and offerings designed to meet the unique needs of its target customers. This positioning allows Arm & Hammer to deliver value through domain expertise and tailored products or services. ### What services does Arm & Hammer provide? Arm & Hammer delivers specialized Toothpaste services to help customers achieve their goals in Beauty & Personal Care. The service offerings are designed by experts with deep industry knowledge and backed by proven methodologies. Arm & Hammer focuses on delivering measurable value and outcomes through personalized service and support. ### How much does Arm & Hammer cost? Arm & Hammer pricing varies depending on the specific products or services selected and customer requirements. The company aims to provide competitive pricing that reflects the value and quality delivered. Customers can contact Arm & Hammer directly or visit their website for detailed pricing information and available options. ### What customer support does Arm & Hammer provide? Arm & Hammer offers customer support through multiple channels to ensure customers receive timely assistance and guidance. Support options typically include online resources, documentation, direct contact channels, and dedicated account management for larger customers. The company prioritizes customer success and provides resources to help users maximize value from their Arm & Hammer experience. ### What are the key features of Arm & Hammer? Arm & Hammer includes several key features that differentiate it in the Toothpaste space. These capabilities are designed based on customer needs and industry best practices. The feature set continues to evolve based on market demands and customer feedback to ensure Arm & Hammer remains competitive and valuable. ### What are common use cases for Arm & Hammer? Arm & Hammer is commonly used for scenarios requiring Toothpaste expertise and capabilities. Organizations leverage Arm & Hammer to solve specific challenges, improve outcomes, and gain competitive advantages in their markets. The versatility of Arm & Hammer's offerings enables multiple use cases across different departments and operational contexts. ### How does Arm & Hammer compare to competitors? Arm & Hammer differentiates itself in the Toothpaste market through its unique approach, feature set, and customer focus. While competitors may offer similar capabilities, Arm & Hammer stands out through specific strengths such as ease of use, integration capabilities, customer support, or specialized features. Prospective customers should evaluate options based on their specific requirements and priorities. ### What is Arm & Hammer's background and mission? Arm & Hammer was founded with a mission to transform the Toothpaste space and deliver exceptional value to customers. The company has grown by staying focused on customer needs, innovation, and quality execution. Arm & Hammer's vision centers on continuing to advance its offerings and expand its positive impact on the industry and customers served. ### How can I learn more about Arm & Hammer? To learn more about Arm & Hammer, visit their official website at armandhammer.com where comprehensive information about offerings, capabilities, and customer success stories is available. The site provides resources, documentation, and contact information for inquiries. Prospective customers can also request consultations or demonstrations to experience Arm & Hammer's value firsthand. ### What quality standards does Arm & Hammer maintain? Arm & Hammer maintains high quality standards throughout its operations, from product development to customer delivery. The company implements rigorous quality control processes and continuously monitors performance to ensure consistency. Customer satisfaction and quality assurance are core values that drive Arm & Hammer's approach to business. ### Is Arm & Hammer available in my area? Arm & Hammer serves customers across multiple geographic regions and continues to expand availability. The company's distribution network and service areas vary depending on the specific offerings and market conditions. Customers can check Arm & Hammer's website or contact customer service to confirm availability in their specific location. ## Tags b2c, global, public, retailtech, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*