# Arketa **Source:** https://geo.sig.ai/brands/arketa **Vertical:** Consumer Technology **Subcategory:** General **Tier:** Emerging **Website:** arketa.com **Last Updated:** 2026-04-14 ## Summary New York boutique fitness studio OS with scheduling, billing, digital content, and retail for yoga/pilates studios; $25.9M YC-backed with $18M Inspired Capital Series A processing nearly $500M in transactions. ## Company Overview Arketa is a New York-based wellness business operating system providing boutique fitness studios — yoga, pilates, cycling, barre, and mixed fitness — with an integrated platform for class scheduling, client billing, staff management, digital content delivery, and retail operations. Founded in 2020 and backed by Y Combinator with $25.9 million raised including an $18.17 million Series A led by Inspired Capital in April 2025, Arketa employs 45 people and has processed nearly $500 million in transactions serving thousands of wellness businesses across the United States. Arketa's platform unifies the operational complexity of boutique fitness studio management: the class scheduling system handles drop-in visits, membership packages, and class pass types with automated waitlist management and cancellation policies; the billing engine manages recurring memberships, payment retries, and revenue reporting; the branded mobile app (white-labeled per studio) provides the client-facing booking experience with digital class libraries for on-demand content. The marketing automation module enables studios to send targeted campaigns based on attendance patterns — reactivation sequences for lapsed members, referral programs for active clients, and trial conversion workflows for new leads. Arketa's analytics dashboard tracks studio-specific metrics: retention by membership type, instructor performance, peak booking periods, and revenue per square foot. In 2025, Arketa competes in the boutique fitness software market with Mindbody (the dominant legacy platform, acquired by Vista Equity), Mariana Tek (enterprise boutique fitness, strong franchise support), and Pike13 for fitness studio management. The boutique fitness market ($5+ billion US revenue) fragmented significantly during COVID — studio closures and digital fitness growth forced software vendors to develop hybrid digital/in-person capabilities that legacy platforms like Mindbody were slow to deliver. Arketa's digital content delivery (on-demand classes, virtual instruction) became a differentiator for studios that built digital revenue streams during lockdowns and kept them as permanent hybrid offerings. The 2025 strategy focuses on multi-location franchise management features, expanding integrations with wellness marketing platforms, and building the financial analytics suite that helps multi-location studio owners manage profitability across locations. ## Frequently Asked Questions ### What is Arketa? Arketa is a New York-based wellness industry operating system founded in 2020 that provides fitness studios and wellness businesses with end-to-end software solutions. The platform offers scheduling, billing, client management, marketing, and retail operations tools with AI-powered features for client acquisition, retention, and revenue optimization. ### What products and services does Arketa offer? Arketa provides a comprehensive wellness studio operating system including fitness scheduling software, client management platform, billing and payment processing, and marketing automation for studios. The platform serves as an all-in-one solution for managing fitness and wellness business operations. ### Who are Arketa's target customers? Arketa serves thousands of wellness businesses including boutique fitness studios, yoga studios, pilates studios, cycling studios, and other wellness verticals. The platform is designed specifically for fitness studios and wellness businesses that need comprehensive management software. ### When was Arketa founded and by whom? Arketa was founded in 2020 by Rachel Lea Fishman, a certified yoga instructor, and Josh Archer, an engineer. The company was part of Y Combinator's Winter 2020 batch. ### Where is Arketa located? Arketa is based in New York, New York. ### How much funding has Arketa raised? Arketa has raised $25.9M in total funding, including an $18.17M Series A round in April 2025 led by Inspired Capital, and a $7.6M earlier round. Investors include First Round Capital, Amity Ventures, Y Combinator, and Fitt Capital. ### What are Arketa's key achievements and metrics? Arketa has processed nearly $500M in transactions and currently has 45 employees serving thousands of wellness businesses. The company operates in the boutique fitness market, which represents 42% of total gym memberships and is projected to reach $80B by 2029. ### What technology or approach does Arketa use? Arketa uses AI-powered tools to help wellness businesses with client acquisition, retention, and revenue optimization. The platform provides end-to-end software solutions designed specifically for the wellness industry's operational needs. ### How large is the market Arketa operates in? Arketa operates in the boutique fitness market, which accounts for 42% of total gym memberships and is projected to reach $80B by 2029. This represents a significant growth opportunity in the wellness and fitness industry. ### What recent developments has Arketa announced? In April 2025, Arketa announced an $18.17M Series A funding round led by Inspired Capital with participation from First Round, Amity, and Y Combinator. The company has also reached significant milestones including processing $500M in transactions and serving thousands of wellness businesses. ## Tags b2c, hardware, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*