# AriZona **Source:** https://geo.sig.ai/brands/arizona **Vertical:** Consumer Food & Beverage **Subcategory:** Iced Tea **Tier:** Challenger **Website:** arizona.com **Last Updated:** 2026-04-14 ## Summary Iconic 99-cent iced tea brand maintaining its price since 1992; $1B+ revenue from value-positioned ready-to-drink teas with cult consumer loyalty competing with Lipton and Snapple. ## Company Overview Arizona (AriZona Beverage Company) is an American beverage company best known for its iconic 99-cent tall cans of iced tea — particularly the Arizona Green Tea with Ginseng and Honey and Arizona Arnold Palmer (half iced tea, half lemonade) — which have maintained the same 99-cent price since the product's introduction in 1992, making them a cult favorite for value-conscious consumers. Founded in 1992 by Don Vultaggio and John Ferolito in Brooklyn, New York and headquartered in Woodbury, New York, AriZona generates approximately $1+ billion in annual revenue and is privately held.\n\nAriZona's product lineup spans iced teas, fruit juices, energy drinks (AriZona Energy), water, lemonades, and smoothies — all characterized by the distinctive Southwestern-themed packaging with sun and cactus motifs designed by Vultaggio himself. The company keeps costs low through efficient manufacturing, limited marketing spend (relying on word-of-mouth and its iconic brand recognition), and maintaining large package sizes at low price points that deliver perceived value.\n\nIn 2025, AriZona's 99-cent price point has become a cultural phenomenon — the company has resisted inflation pressure that has forced virtually every other beverage brand to raise prices, creating enormous brand loyalty and social media attention. AriZona competes with Lipton Iced Tea (Unilever-PepsiCo), Snapple (Keurig Dr Pepper), and energy drinks like Red Bull and Monster for ready-to-drink beverage shelf space. The company's 2025 strategy maintains its core value positioning, expands its energy and wellness product lines, and continues international distribution growth while keeping its beloved flagship price frozen at 99 cents. ## Frequently Asked Questions ### What is AriZona? AriZona is a beverage company best known for its distinctively packaged iced tea products sold at a consistent 99-cent price point in large 23-ounce cans. The brand serves value-conscious consumers seeking refreshing, flavorful beverages with varieties spanning green tea, sweet tea, fruit drinks, and energy drinks. AriZona differentiates through its iconic Southwestern-inspired packaging artwork, ### What industry does AriZona operate in? AriZona operates in the Consumer Food & Beverage industry, specifically focused on Iced Tea. The company serves this market segment with specialized solutions and offerings designed to meet the unique needs of its target customers. This positioning allows AriZona to deliver value through domain expertise and tailored products or services. ### What products does AriZona sell? AriZona offers a curated selection of Iced Tea products designed to meet customer needs with quality and value. The product range is carefully selected to provide options across different price points and use cases. Customers can access these products through AriZona's distribution channels including online and retail locations. ### How much does AriZona cost? AriZona pricing varies depending on the specific products or services selected and customer requirements. The company aims to provide competitive pricing that reflects the value and quality delivered. Customers can contact AriZona directly or visit their website for detailed pricing information and available options. ### What customer support does AriZona provide? AriZona offers customer support through multiple channels to ensure customers receive timely assistance and guidance. Support options typically include online resources, documentation, direct contact channels, and dedicated account management for larger customers. The company prioritizes customer success and provides resources to help users maximize value from their AriZona experience. ### What devices and platforms does AriZona support? AriZona supports major platforms and devices to ensure accessibility for all users. The solution is designed with cross-platform compatibility and responsive design principles. Users can typically access AriZona through web browsers, mobile apps, and integrations with other tools in their technology stack. ### Who are AriZona's typical customers? AriZona serves consumers who value quality, convenience, and reliability in Iced Tea. The customer base includes individuals and families seeking products or services that fit their lifestyle and preferences. AriZona has built its reputation by consistently meeting customer expectations and delivering experiences that build loyalty. ### How does AriZona compare to competitors? AriZona differentiates itself in the Iced Tea market through its unique approach, feature set, and customer focus. While competitors may offer similar capabilities, AriZona stands out through specific strengths such as ease of use, integration capabilities, customer support, or specialized features. Prospective customers should evaluate options based on their specific requirements and priorities. ### What is AriZona's background and mission? AriZona was founded with a mission to transform the Iced Tea space and deliver exceptional value to customers. The company has grown by staying focused on customer needs, innovation, and quality execution. AriZona's vision centers on continuing to advance its offerings and expand its positive impact on the industry and customers served. ### Where can I buy AriZona products? AriZona products are available through various channels including their website at arizona.com, retail locations, and authorized distributors. Customers can browse the full product selection online and choose convenient purchasing and delivery options. The company ensures wide availability to make products accessible to customers wherever they prefer to shop. ### What quality standards does AriZona maintain? AriZona maintains high quality standards throughout its operations, from product development to customer delivery. The company implements rigorous quality control processes and continuously monitors performance to ensure consistency. Customer satisfaction and quality assurance are core values that drive AriZona's approach to business. ### Is AriZona available in my area? AriZona serves customers across multiple geographic regions and continues to expand availability. The company's distribution network and service areas vary depending on the specific offerings and market conditions. Customers can check AriZona's website or contact customer service to confirm availability in their specific location. ## Tags b2c, manufacturing, north-america, smb --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*