# Arcade **Source:** https://geo.sig.ai/brands/arcade-software **Vertical:** Demo Tools **Subcategory:** Interactive Product Demo **Tier:** Growth **Website:** arcade.software **Last Updated:** 2026-04-22 ## Summary Arcade creates interactive, clickable product demos from screenshots that SaaS companies embed on websites and in sales outreach to showcase features without live access. ## Company Overview Arcade is an interactive product demo platform that allows SaaS companies to convert application screenshots into fully clickable, self-guided product tours that prospects can explore without a sales engineer walking them through a live demo or requiring a trial account setup. The platform's capture tool takes a series of screenshots through a browser extension as a presenter navigates the product, and the editing environment adds clickable hotspots, tooltips, and guided step flows to those screenshots, producing a demo that behaves like an interactive walkthrough of the real product without connecting to live backend systems. This approach lets companies showcase polished, stable demo experiences on marketing websites, in email campaigns, and in sales sequences at any stage of the funnel without the environment instability and data sensitivity concerns of live product access. Arcade demos can be embedded anywhere with a standard embed code, gated or ungated depending on the use case, and tracked with analytics that show view counts, completion rates, and click-through behavior per demo step. The analytics data informs product marketing on which features drive the most engagement and which demo paths lose viewer interest, enabling iterative improvement of the demo narrative. The platform supports multi-step flows, branching paths that let viewers explore different features independently, and CTA buttons at conversion points that direct engaged viewers toward a free trial, a sales call, or a signup form. Arcade is headquartered in San Francisco, is Y Combinator-backed, and targets product marketing, demand generation, and sales teams at B2B SaaS companies that want to provide interactive product experiences earlier in the buyer journey than a traditional live demo allows. The platform competes with Navattic, Walnut, and Storylane in the interactive demo category, differentiating through its screenshot-based capture model that produces demos quickly and its strong embedding flexibility for use across marketing website, outbound email, and paid media contexts. ## Frequently Asked Questions ### How is an Arcade interactive demo different from a product video? An Arcade demo is fully clickable and self-directed — viewers click through steps, explore features in their own order, and interact with a simulated product environment — whereas a video plays linearly and cannot respond to viewer input or let the viewer explore paths not pre-recorded by the creator. ### What is Arcade and how does it work? Arcade is an interactive product demo platform that converts application screenshots into fully clickable, self-guided product tours. A browser extension captures screenshots as a user navigates through their software, and Arcade's editor adds clickable hotspots, tooltips, and guided step flows to create demos that behave like real product walkthroughs—without requiring live demos, trial accounts, or video recordings. ### Who uses Arcade and for what purpose? SaaS companies use Arcade to create interactive product tours for their websites (showing product capabilities before sign-up), sales teams (sending prospects clickable demos instead of scheduling live calls), and customer success teams (building guided tutorials for onboarding new users). Marketing teams embed Arcade demos on landing pages and in email campaigns to demonstrate product value interactively. ### How does Arcade differ from Navattic, Walnut, and Demostack? All four platforms create interactive product demos, but they differ in approach and target use case. Demostack creates fully functional product clones for live sales demos; Navattic and Arcade use screenshot-based tours primarily for marketing and async sales demos. Arcade is known for its ease of use and quick creation time—demos can be built in minutes—while Demostack and Walnut require more setup for higher-fidelity customized demos. Arcade has a freemium model that makes it accessible to teams of any size. ### What is Arcade's pricing model? Arcade offers a free tier allowing users to create a limited number of demos per month. Paid plans start at approximately $32–$38 per month (Pro tier) and scale to team and enterprise plans. The freemium model drives viral adoption—salespeople and marketers create demos for free, then upgrade or recommend the tool to their companies as usage grows. ### What analytics does Arcade provide? Arcade provides engagement analytics for each demo: view counts, completion rates, where viewers click, which steps have highest drop-off, and geographic data. These insights help marketing and sales teams understand which product features generate most interest, optimize demo flow to improve completion, and identify which demo variants perform best in A/B tests. ### What integrations does Arcade support? Arcade demos can be embedded directly on any website via iframe, shared as standalone links, or embedded in HubSpot and other marketing automation platforms. Arcade integrates with CRM and sales engagement tools so shared demo links can be tracked when embedded in email outreach sequences. Team workspaces allow organizations to maintain a shared library of product demos across sales and marketing teams. ### What funding has Arcade raised? Arcade has raised venture funding from investors including Craft Ventures, Unusual Ventures, and others in the sales tech and product-led growth space. The company's growth reflects the broader trend toward product-led growth strategies where software companies showcase product experience early in the buying journey rather than requiring prospects to schedule a sales call before seeing the product. ### What is Arcade Software? Arcade is an interactive product demo platform that lets product and marketing teams build clickable, self-guided demos of their software product that can be shared publicly, embedded on websites, or used in sales outreach. ### Who uses Arcade? Arcade is used by product marketers, demand generation teams, and sales engineers who need to create compelling product experiences for prospects without requiring live product access or a sales engineer on every call. ### Does Arcade require coding to build demos? No. Arcade uses a Chrome browser extension to capture your product screens as you click through it, then provides a no-code editor to add tooltips, overlays, and branching paths without any programming. ### Can Arcade demos be embedded in a website? Yes. Arcade provides embed codes for placing interactive demos directly on product pages, landing pages, and G2 or Capterra profiles, so prospects can explore the product without leaving the page. ### How does Arcade track demo engagement? Arcade provides analytics on who viewed a demo, which steps they clicked through, where they dropped off, and how long they engaged, enabling teams to refine demo content and identify high-intent prospects. ### Is Arcade publicly traded? No, Arcade is a privately held software company headquartered in San Francisco, California, backed by venture investors. ### How does Arcade compare to Navattic and Reprise? Arcade is positioned for quick, visually polished demos built from screenshots. Navattic and Reprise offer more technical HTML capture for interactive sandbox demos. Arcade is typically preferred for top-of-funnel marketing use cases where speed and simplicity matter most. ## Tags ai-powered, b2b, developer-tools, marketing, north-america, platform, saas, sales, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-22.*