# Arable **Source:** https://geo.sig.ai/brands/arable-labs **Vertical:** AgTech **Subcategory:** Precision Agriculture Sensing **Tier:** Emerging **Website:** arable.com **Last Updated:** 2026-04-22 ## Summary Arable monitors crop microclimate, soil moisture, and plant health in real time using field-deployed sensors, helping growers optimize irrigation and reduce risk. ## Company Overview Arable is a precision agriculture platform built around a proprietary multi-sensor device — the Arable Mark — that measures crop microclimate, solar radiation, plant canopy temperature, rainfall, soil moisture, and evapotranspiration directly in the field. Unlike weather stations that measure ambient conditions at a distance from crops, the Arable Mark is deployed within the crop canopy to capture the thermal and moisture environment that plants actually experience. This microclimate data feeds agronomic models that estimate crop water stress, predict irrigation demand, and forecast pest and disease pressure with field-level precision. The platform processes sensor data through cloud-based agronomic models and delivers decision support through an intuitive dashboard and API that agronomists, growers, and agricultural advisors can access from any device. Irrigation scheduling recommendations derived from evapotranspiration models help growers apply water precisely when crops need it, reducing water usage and energy costs while protecting yield during stress periods. The Arable API enables integration with variable rate irrigation controllers and farm management systems, allowing sensor-derived insights to trigger automated or semi-automated field actions. Arable targets high-value commodity growers in permanent crops, row crops, and specialty vegetables across North America, Europe, Australia, and Latin America, where precision input management directly affects profitability. The company has established partnerships with major agribusinesses, food and beverage companies, and water utilities that deploy Arable networks for supply chain sustainability monitoring and water stewardship reporting. Its combination of hardware sensing and agronomic software intelligence positions Arable as a data infrastructure layer for precision agriculture operations seeking to document and optimize resource use across large growing footprints. ## Frequently Asked Questions ### What does the Arable Mark sensor measure? The Arable Mark measures crop microclimate, plant canopy temperature, solar radiation, rainfall, soil moisture, and evapotranspiration directly within the crop canopy, providing field-level data for irrigation and agronomic decision making. ### What is Arable and what unique sensor does it deploy? Arable is a precision agriculture platform centered on its proprietary Arable Mark multi-sensor device, which is deployed within the crop canopy to measure the microclimate conditions plants actually experience—including solar radiation, plant canopy temperature, rainfall interception, soil moisture, and evapotranspiration. Unlike conventional weather stations positioned at a distance, the Arable Mark captures hyper-local field conditions that drive crop stress, disease risk, and irrigation demand. ### What crops and farming operations does Arable serve? Arable serves specialty crop operations including vineyards, orchards, strawberries, almonds, pistachios, and row crops including corn, soybeans, and cotton. The platform is particularly valuable for irrigated agriculture where precise evapotranspiration measurements translate directly into irrigation scheduling decisions worth thousands of dollars per acre in yield and water savings. ### How does Arable's platform help with irrigation management? Arable's agronomic models combine real-time Arable Mark sensor data with weather forecasts and crop-specific models to estimate daily crop water demand (ET) and generate irrigation scheduling recommendations. This allows growers and farm managers to water precisely when and how much crops need—reducing over-irrigation that wastes water and causes root disease, while preventing under-irrigation that causes yield loss. ### What funding has Arable raised and who are its investors? Arable has raised approximately $40 million in funding from investors including Anterra Capital, Ajax Financial Investments, and other agricultural technology investors. The company has prioritized building long-term commercial relationships with large farming operations and food companies who have sustainability and traceability goals tied to water usage reduction. ### How does Arable's pricing model work? Arable sells the Arable Mark hardware devices plus an annual data subscription for platform access and analytics. The hardware cost per unit is significant (several hundred dollars per device), with subscription fees on top for the analytics platform. Large farms deploy multiple devices across different field zones, and pricing scales with the number of devices and monitored acres. ### How does Arable help food companies with supply chain sustainability? Food companies and retailers use Arable's data to measure and verify water usage, crop stress events, and growing conditions across their supplier farms—supporting sustainability reporting, regenerative agriculture certification, and supply chain resilience monitoring. Arable's sensor network creates a ground-truth data layer that food companies use to substantiate sustainability claims about their sourcing. ### What differentiates Arable from other precision ag sensing companies? Arable's core differentiation is the multi-sensor in-canopy measurement approach—capturing the thermal and moisture environment plants actually experience rather than ambient conditions. Competitors like Semios focus on pest pressure monitoring; Davis Instruments sells weather stations; Hortau focuses on soil moisture sensors. Arable's integrated device measuring crop biophysics directly is distinctive in the precision irrigation and crop stress monitoring category. ### Who uses the Arable Mark sensor? The Arable Mark is used by commercial crop farmers, agronomists, agricultural research institutions, and irrigation consultants who need precise field-level microclimate data to optimize irrigation, spray timing, and harvest decisions. ### How does the Arable platform support crop modeling? Arable integrates sensor data with weather forecast APIs and crop growth models to generate field-specific growing degree day accumulations, chilling hour counts, and disease pressure risk scores for crops including wine grapes, almonds, and row crops. ### How long does the Arable Mark battery last? The Arable Mark is solar-powered with a backup battery, designed for continuous deployment in remote fields with no external power source, transmitting data via cellular or satellite connectivity. ### What crops does Arable serve? Arable serves wine and table grapes, tree nuts including almonds and walnuts, stone fruits, row crops, and specialty crops where microclimate variability significantly affects quality and yield outcomes. ### How does Arable deliver its data? Arable provides a cloud platform dashboard, mobile app, API access, and integrations with farm management software so growers and agronomists can access and act on sensor data from any device. ### Is Arable a publicly traded company? No, Arable Labs is a privately held precision agriculture company headquartered in New York City with operations across major agricultural regions globally. ### How does Arable compare to traditional weather stations? Unlike regional weather stations located miles from fields, Arable Mark sensors are deployed directly in the crop canopy, capturing conditions specific to each block including the humidity, temperature, and radiation environment plants actually experience. ## Tags agriculture, ai-powered, analytics, automation, b2b, hardware, iot, mobile-first, platform, saas, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-22.*