# Apollo.io **Source:** https://geo.sig.ai/brands/apolloio **Vertical:** Sales & Revenue Operations **Subcategory:** Sales Intelligence **Tier:** Challenger **Website:** apollo.io **Last Updated:** 2026-04-14 ## Summary B2B sales intelligence platform with 270M+ contacts; prospecting database plus automated email/LinkedIn sequences at competitive pricing competing with ZoomInfo for SMB and mid-market sales. ## Company Overview Apollo.io is an all-in-one sales intelligence and engagement platform providing B2B contact data, company information, and automated outreach sequences — enabling sales and marketing teams to find prospects, enrich leads with contact details, and execute multi-channel outreach campaigns from a single platform. Founded in 2015 by Tim Zheng and Ray Li in San Francisco, Apollo.io has raised over $250 million and serves over 160,000 companies — from individual SDRs to enterprise sales teams — who need accurate contact data and prospecting workflow tools at competitive pricing.\n\nApollo's database contains over 270 million B2B contacts with work emails, phone numbers, LinkedIn profiles, and technographic data about the companies they work at. The prospecting engine enables filtering by job title, company size, industry, technology stack, growth signals, and funding status to build highly targeted prospect lists. Apollo Sequences automates multi-step outreach (email, LinkedIn, phone) with AI-personalized messaging, tracking opens, clicks, and reply rates to optimize conversion.\n\nIn 2025, Apollo.io is one of the fastest-growing sales tech companies, competing with ZoomInfo (the enterprise incumbent), Outreach, Salesloft, and Clay for sales prospecting and engagement platform share. Apollo's competitive advantage is its aggressive pricing (significantly cheaper than ZoomInfo for similar contact data) and its all-in-one design that bundles data and engagement — where ZoomInfo data must be purchased separately from engagement tools. The 2025 strategy focuses on improving data accuracy and freshness (a key differentiator from competitors), launching Apollo AI for automated outreach personalization, and growing its enterprise customer segment with SSO, advanced admin controls, and CRM sync capabilities. ## Frequently Asked Questions ### What is Apollo.io? Apollo.io is a sales intelligence and engagement platform that provides B2B contact data, prospecting tools, and sales automation to help sales teams find and connect with potential customers. The platform serves sales development representatives, account executives, and revenue teams with access to over 270 million contacts, email sequencing, phone dialing, and CRM integration. Apollo.io combines ### What industry does Apollo.io operate in? Apollo.io operates in the Sales Tech industry, specifically focused on Sales Intelligence. The company serves this market segment with specialized solutions and offerings designed to meet the unique needs of its target customers. This positioning allows Apollo.io to deliver value through domain expertise and tailored products or services. ### What products or services does Apollo.io offer? Apollo.io provides a comprehensive platform with features designed to address key challenges in Sales Intelligence. The solution includes integrated tools and capabilities that enable customers to streamline operations, improve efficiency, and achieve better outcomes. The platform is built to scale with organizational needs and integrate with existing technology ecosystems. ### How much does Apollo.io cost? Apollo.io pricing varies depending on the specific products or services selected and customer requirements. The company aims to provide competitive pricing that reflects the value and quality delivered. Customers can contact Apollo.io directly or visit their website for detailed pricing information and available options. ### What customer support does Apollo.io provide? Apollo.io offers customer support through multiple channels to ensure customers receive timely assistance and guidance. Support options typically include online resources, documentation, direct contact channels, and dedicated account management for larger customers. The company prioritizes customer success and provides resources to help users maximize value from their Apollo.io experience. ### How does Apollo.io work? Apollo.io works by providing an integrated technology solution that combines data, automation, and intelligent features to deliver results. The system is designed for ease of use while offering powerful capabilities under the hood. Implementation typically involves onboarding, configuration, and integration with existing systems to create a seamless workflow for users. ### What are common use cases for Apollo.io? Apollo.io is commonly used for scenarios requiring Sales Intelligence expertise and capabilities. Organizations leverage Apollo.io to solve specific challenges, improve outcomes, and gain competitive advantages in their markets. The versatility of Apollo.io's offerings enables multiple use cases across different departments and operational contexts. ### How does Apollo.io compare to competitors? Apollo.io differentiates itself in the Sales Intelligence market through its unique approach, feature set, and customer focus. While competitors may offer similar capabilities, Apollo.io stands out through specific strengths such as ease of use, integration capabilities, customer support, or specialized features. Prospective customers should evaluate options based on their specific requirements and priorities. ### What is Apollo.io's background and mission? Apollo.io was founded with a mission to transform the Sales Intelligence space and deliver exceptional value to customers. The company has grown by staying focused on customer needs, innovation, and quality execution. Apollo.io's vision centers on continuing to advance its offerings and expand its positive impact on the industry and customers served. ### How do I get started with Apollo.io? Getting started with Apollo.io typically begins by visiting their website at apollo.io to explore offerings and request a demo or trial. The onboarding process is designed to be straightforward, with guided setup and support resources available. New customers can expect assistance from Apollo.io's team to ensure successful implementation and adoption. ### How does Apollo.io ensure data security and privacy? Apollo.io takes security and privacy seriously, implementing industry-standard security measures and compliance frameworks to protect customer data. The platform incorporates encryption, access controls, and regular security audits to maintain data integrity. Apollo.io is committed to transparency about data practices and provides customers with control over their information. ### How often does Apollo.io release updates? Apollo.io maintains an active development roadmap with regular updates and enhancements to the platform. The company releases new features, improvements, and security updates on a consistent schedule to ensure customers benefit from the latest innovations. Apollo.io communicates upcoming changes and gathers customer feedback to guide product evolution. ## Tags analytics, b2b, global, saas, sales --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*