# Angi (Angie's List) **Source:** https://geo.sig.ai/brands/angi-angies-list **Vertical:** Home Services **Subcategory:** Home Services **Tier:** Leader **Website:** angi.com **Last Updated:** 2026-04-14 ## Summary IAC-owned (NASDAQ: ANGI) home services marketplace connecting 200K+ professionals with homeowners; Happiness Guarantee competing with Thumbtack and Amazon Home Services for $600B home services lead generation. ## Company Overview Angi (formerly Angie's List, rebranded 2021) is an Indianapolis-based home services marketplace connecting homeowners with local service professionals — plumbers, electricians, HVAC technicians, cleaners, landscapers, and 500+ other home service categories — through a two-sided marketplace that generates revenue from service provider advertising, HomeAdvisor lead generation, and Angi Key subscription memberships. Operated by IAC/Angi Inc. (NASDAQ: ANGI), Angi has 200,000+ service professionals on the platform and provides the Happiness Guarantee that protects homeowners from unsatisfactory service outcomes. Angi's platform combines what were historically two separate products: Angie's List (the subscription-based review platform for local services) and HomeAdvisor (the lead generation marketplace where homeowners request quotes and contractors pay per lead) merged in 2017 under IAC's ownership. The combined platform provides both discovery (finding rated local pros) and matching (getting quotes for specific projects). The Angi Key membership ($29.99/year) provides member pricing discounts and booking convenience for subscribers who regularly hire home services. In 2025, Angi (NASDAQ: ANGI) competes in the home services marketplace market with Thumbtack (home services bidding marketplace), TaskRabbit (IKEA-owned, on-demand tasks), Amazon Home Services, and local service directories for home services lead generation. The home services marketplace business has proven challenging financially — lead generation margins are competed down as contractors increasingly bypass platforms, review manipulation concerns have affected platform trust, and the massive TAM of the $600 billion US home services market has attracted well-funded competitors. ANGI's stock declined 80%+ from its 2021 peak as growth slowed and profitability remained elusive. The 2025 strategy focuses on higher-value project leads (major renovations vs. minor repairs), improving match quality between homeowner needs and contractor specialties, and building the financing integration for large home improvement projects. ## Frequently Asked Questions ### What is Angi (formerly Angie's List)? Angi is a home services marketplace that connects homeowners with service professionals such as plumbers, electricians, roofers, and HVAC technicians. Originally founded as Angie's List in 1995, the platform combines trusted consumer reviews with lead generation and on-demand booking services. Today, Angi serves over 40 million homeowners annually and works with 200,000+ service professionals to help homeowners find reliable contractors. ### Who founded Angi/Angie's List? Angie's List was founded in 1995 by Angie Hicks, a DePauw University graduate, and William Oesterle, a venture capitalist. The duo created the platform to help homeowners find reliable contractors and avoid scams, which were common in the pre-internet era. While both founders exited the company after the 2017 merger with HomeAdvisor, their original vision of connecting homeowners with trusted service professionals continues today under the Angi brand. ### When was Angi/Angie's List founded? Angie's List was founded in 1995 in Columbus, Ohio. The platform started as a paid membership service with $5-15 monthly subscriptions, allowing homeowners to access verified reviews of local service professionals. The company expanded to over 200 U.S. cities throughout the late 1990s and 2000s, becoming a trusted name in consumer reviews before evolving into the current Angi brand. ### What is the main purpose of Angi? Angi's core purpose is to empower homeowners with trusted information to make confident decisions when hiring home service professionals. The platform provides verified consumer reviews with letter-grade ratings (A-F), helping homeowners avoid unreliable contractors and find quality service providers. By combining review credibility with lead generation and on-demand booking, Angi continues its original mission of connecting homeowners with dependable professionals. ### How much does it cost to use Angi? Angi operates under a freemium model. While the original Angie's List charged $5-15 per month (or $50 annually) for membership access, the platform now offers free reviews and access to service professionals. Service professionals pay to post leads and connect with homeowners, while homeowners can browse reviews and get connected with contractors at no cost, making the platform accessible to all consumers. ### What types of home services can I find on Angi? Angi covers a wide range of home services including plumbing, electrical work, roofing, HVAC maintenance, and other home improvement and repair services. The platform connects homeowners with verified professionals across 200+ U.S. cities, offering access to both traditional service quotes and fixed-price services through its on-demand booking options. ### How does Angi's rating system work? Angi uses a letter-grade rating system (A through F) to evaluate service professionals based on consumer reviews. This straightforward grading system helps homeowners quickly assess the quality and reliability of contractors. The ratings are based on verified member reviews and feedback, ensuring that homeowners can make informed decisions when selecting service professionals for their home projects. ### What makes Angi different from other home service platforms? Angi's competitive advantage stems from its heritage of unbiased, advertiser-free reviews and verified consumer feedback dating back to 1995. Unlike many competitors, the platform originally built its reputation on transparency and consumer trust before evolving to include lead generation and on-demand services. Today, Angi combines this trusted review credibility with HomeAdvisor's contractor network and marketplace capabilities, offering homeowners both verified reviews and direct access to service professionals. ### Is Angi the same as Angie's List? Angie's List is the predecessor brand that was founded in 1995 and operated independently until 2017. When InterActiveCorp (IAC) merged Angie's List with its HomeAdvisor subsidiary, the companies formed ANGI Homeservices. In 2021, the company rebranded as Angi Inc., unifying the separate Angie's List and HomeAdvisor brands under the simplified 'Angi' name, though the legacy brand equity remains among consumers. ### Who owns Angi now? Angi is owned by InterActiveCorp (IAC), Barry Diller's internet conglomerate. IAC acquired and merged Angie's List with HomeAdvisor in 2017, creating ANGI Homeservices Inc., which was rebranded as Angi Inc. in 2021. The company is led by CEO Joey Levin under IAC's umbrella, combining the original Angie's List review credibility with HomeAdvisor's lead generation marketplace and on-demand services through the Handy platform. ### How many service professionals and homeowners use Angi? As of 2024, Angi operates with over 200,000 service professionals on its platform and serves more than 40 million homeowners annually. This scale reflects the company's significant presence in the home services marketplace, combining the original Angie's List subscriber base with HomeAdvisor's contractor network to create a comprehensive platform for connecting homeowners with service providers. ### Can I trust the reviews on Angi? Yes, Angi has built its reputation on trustworthy, verified consumer reviews since 1995. The platform's original advertiser-free model ensured that reviews were unbiased and not influenced by paid advertising from service professionals. While the platform has evolved to include paid lead generation for contractors, the review credibility remains a core component, with consumer feedback serving as a primary way homeowners assess service professionals. ### What was Angi's IPO and valuation history? Angie's List went public on NASDAQ under the ticker symbol ANGI in 2011, raising $130 million and achieving a $600 million valuation at that time. The company had grown to approximately 3 million subscribers by the IPO. However, the paid subscription model faced challenges as free review platforms like Yelp emerged, eventually leading to the 2017 merger with HomeAdvisor, which created a combined entity valued at approximately $1.5 billion in revenue. ### What is Angi's current business model? Angi operates as an umbrella brand encompassing the original Angie's List directory (now with free reviews), the HomeAdvisor leads marketplace (where contractors pay for customer leads), and Handy on-demand services. The company generates revenue from service professionals and contractors who pay for lead access and booking opportunities, while homeowners access reviews and get connected with service providers at no cost, creating a two-sided marketplace. ### How big is Angi's business today? As of 2024, Angi Inc. generates approximately $1.9 billion in annual revenue, making it a significant player in the home services marketplace. The company achieved this scale by combining the original Angie's List review platform with HomeAdvisor's lead generation network and Handy's on-demand services, serving millions of homeowners and hundreds of thousands of service professionals across the United States. ## Tags b2c, marketplace, services, public, proptech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*