# Amplify Education

**Source:** https://geo.sig.ai/brands/amplify-education  
**Vertical:** EdTech  
**Subcategory:** Core Curriculum  
**Tier:** Growth  
**Website:** amplify.com  
**Last Updated:** 2026-04-22

## Summary

Research-backed K-8 curriculum and assessment; mCLASS is the most widely used K-3 literacy diagnostic in the US; CKLA and Amplify Science adopted by hundreds of districts. Brooklyn, NY.

## Company Overview

Amplify is a Brooklyn-based educational curriculum and technology company that develops research-backed core instructional programs for K-8 students. Its mCLASS reading assessment is the most widely used K-3 literacy diagnostic in the United States, and its CKLA (Core Knowledge Language Arts) and Amplify Science curricula are adopted by hundreds of school districts nationwide. Amplify's programs combine print and digital materials with real-time data dashboards that help teachers monitor student progress and identify students needing intervention. The company emerged from News Corp's education division in 2015 and has raised over $700M from investors including Chan Zuckerberg Initiative and IVP. Amplify focuses on evidence-based curricula aligned to the science of reading movement, which has driven adoption as districts shift away from balanced literacy approaches. It competes with Curriculum Associates, HMH, and McGraw-Hill.

## Frequently Asked Questions

### What does Amplify's mCLASS assessment measure?
mCLASS measures foundational reading skills in K-3 students including phonics, fluency, and comprehension using brief one-on-one assessments, providing teachers with actionable data to drive early literacy instruction.

### How much does Amplify cost?
Amplify sells curriculum and assessment products through district-level site licenses priced per student. Costs vary by product (ELA, Science, mCLASS) and district size — typically negotiated annually as part of district curriculum budget cycles.

### What curriculum products does Amplify offer?
Amplify offers CKLA (Core Knowledge Language Arts), Amplify Science (NGSS-aligned), and mCLASS literacy assessment for K-3 — all designed as complete core curriculum programs, not supplemental tools.

### Who founded Amplify?
Amplify was originally a division of News Corp (Rupert Murdoch's media company) focused on digital education. News Corp sold Amplify to its management team led by CEO Larry Berger in 2015, and it has operated independently since.

### How does Amplify's curriculum approach differ from traditional textbooks?
Amplify's curriculum is digital-first, delivered via iPad or Chromebook with interactive investigations, embedded formative assessment, and teacher-facing data dashboards — replacing static textbooks with adaptive digital experiences tied to lesson-by-lesson data.

### What states and districts use Amplify curriculum?
Amplify serves thousands of school districts across the US, with particularly strong adoption in states like New York, Louisiana, and Colorado that have implemented evidence-based curriculum reforms driven by reading science research.

### Does Amplify offer professional development?
Yes. Amplify includes curriculum-embedded professional learning and offers dedicated instructional coaching and district partnership services — recognizing that curriculum adoption without teacher support rarely produces the intended learning outcomes.

### How does Amplify's mCLASS reading assessment work?
mCLASS DIBELS is a brief one-on-one reading assessment administered by teachers using a tablet. The data uploads automatically, generating benchmark reports and instructional grouping recommendations that help teachers identify at-risk readers early.

## Tags

edtech, b2b, enterprise, saas, analytics, platform

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-22.*