# Agoda

**Source:** https://geo.sig.ai/brands/agoda  
**Vertical:** Travel & Hospitality  
**Subcategory:** OTA  
**Tier:** Leader  
**Website:** agoda.com  
**Last Updated:** 2026-04-22

## Summary

Asia-Pacific OTA owned by Booking Holdings; 20% APAC market share; 200+ countries; 70%+ mobile booking rate in Southeast Asia; 38 languages; AgodaCash loyalty rewards drive repeat bookings.

## Company Overview

Agoda is an online travel agency specializing in Asia-Pacific hotel and accommodation bookings, founded in 2005 in Bangkok, Thailand, and acquired by Booking Holdings (then Priceline Group) in 2007. Headquartered in Singapore, Agoda operates in over 200 countries and territories, offering hotel, vacation rental, flight, and activities bookings with multilingual support across 38 languages. The platform is particularly dominant in Southeast Asia, with mobile booking rates exceeding 70% in Thailand, Indonesia, and Vietnam.\n\nAgoda's pricing model—leveraging Booking Holdings' global inventory and combining it with exclusive member deals—has made it the go-to OTA for budget and mid-range travelers across the Asia-Pacific. Its AgodaCash loyalty rewards and last-minute booking capabilities drive high repeat purchase rates. Agoda also powers the B2B Booking.com affiliate supply chain in APAC markets.\n\nAgoda holds approximately 20% market share in the Asia-Pacific OTA segment and has been a material contributor to Booking Holdings' room-night growth in the region. Booking Holdings reported 1.235 billion total room nights booked in FY2025, with Agoda driving a disproportionate share of Asia-Pacific volume. Agoda's annual revenue is estimated between $1B–$5B, consistent with APAC OTA market share benchmarks.

## Frequently Asked Questions

### Who owns Agoda?
Agoda is fully owned by Booking Holdings Inc. (NASDAQ: BKNG), the same parent company that owns Booking.com, Priceline, KAYAK, OpenTable, and Rentalcars.

### Is Agoda cheaper than Booking.com?
Agoda often offers exclusive member pricing and last-minute deals in Asia-Pacific that may differ from Booking.com. Both draw from Booking Holdings' global inventory but operate independently with different promotions.

### What markets is Agoda strongest in?
Agoda is strongest in Southeast Asia—particularly Thailand, Indonesia, Vietnam, and Singapore—as well as South Korea, Japan, and India, where it has deep local integrations and exclusive hotel partnerships.

### What is Agoda and what makes it distinct among online travel agencies?
Agoda is one of Asia's largest online travel agencies, originally founded in Thailand and now owned by Booking Holdings — specialising in hotel, vacation rental, flights, and activities bookings with particularly strong inventory and competitive pricing across Southeast Asia, East Asia, and the broader Asia-Pacific region, where its local market expertise and supplier relationships provide an advantage over Western-focused OTAs.

### What types of accommodation does Agoda offer beyond standard hotels?
Agoda lists traditional hotels, boutique properties, hostels, apartments, villas, resorts, and vacation rentals — providing a broad range of accommodation types across the full price spectrum from budget guesthouses to luxury resorts, with a particularly strong inventory of locally-owned properties in Asian cities where global platforms may have less comprehensive coverage than Agoda's region-specific partnerships.

### How does Agoda's loyalty program work?
Agoda's AgodaCash reward program provides cashback on bookings that can be applied to future reservations — with higher cashback rates available through Agoda's membership tiers and promotional campaigns, and cashback credited after the stay is completed, incentivising repeat bookings with travellers who regularly visit Asian destinations where Agoda's pricing is most competitive.

### What is Agoda's relationship with Booking Holdings and how does it affect pricing?
Agoda is a subsidiary of Booking Holdings, which also owns Booking.com, Kayak, and Priceline — giving Agoda access to global hotel inventory shared across the Booking Holdings portfolio while maintaining its own brand, interface, and pricing strategies optimised for Asian travel markets, with some properties offering identical rates across brands and others negotiating separate deals with Agoda for its specific customer base.

### How does Agoda support business travel and corporate bookings?
Agoda for Business provides corporate travel accounts with centralised billing, travel policy controls, duty of care tracking, and dedicated account management — allowing companies with significant Asia-Pacific travel to leverage Agoda's regional hotel inventory and pricing for business trips, with reporting and invoice consolidation that simplifies corporate travel expense management.

## Tags

b2c, global, platform, marketplace, mobile-first, asia-pacific

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-22.*