# Acuity Scheduling **Source:** https://geo.sig.ai/brands/acuity-scheduling **Vertical:** Productivity & Collaboration **Subcategory:** General **Tier:** Emerging **Website:** squarespace.com **Last Updated:** 2026-04-14 ## Summary Online appointment booking platform for 50K+ service businesses acquired by Squarespace Apr 2019; $20-61/month with Stripe/Square payments, SMS reminders, intake forms, competing with Calendly and Vagaro for beauty/wellness/coaching scheduling automation. ## Company Overview Acuity Scheduling is an online appointment booking platform — acquired by Squarespace in April 2019 (Squarespace's first acquisition) — providing service-based businesses in wellness, beauty, coaching, tutoring, and professional services with a comprehensive scheduling solution including calendar syncing, automated email and SMS reminders, payment processing (Stripe, Square, PayPal), recurring bookings, group sessions, client intake forms, and custom branding. Founded in 2006 and supporting 50,000+ businesses at the time of acquisition, Acuity Scheduling became part of the Squarespace ecosystem as a complementary scheduling product for website builders and service businesses. In 2025, Acuity's pricing tiers range from $20/month (entry-level, 1 calendar) to $34/month (Growing, 2-6 calendars) to $61/month (Powerhouse, 36 calendars), integrated into Squarespace's website builder and commerce platform. Acuity Scheduling's appointment booking platform serves the service business owner who needs scheduling automation beyond a basic calendar: a yoga studio, nutrition coach, massage therapist, or financial advisor needs clients to book appointments 24/7 without phone tag — displaying availability in the client's timezone, requiring a deposit or full payment at booking to reduce no-shows, sending automated reminder sequences (24 hours before appointment, 1 hour before), collecting intake form information before the first session, and syncing to the practitioner's Google Calendar or Outlook so double-booking is impossible. Acuity handles all these workflows in one platform — reducing the administrative time that service business owners spend on scheduling logistics versus delivering their service. The Squarespace integration (Acuity's booking widget embedded in Squarespace website pages) creates a natural distribution channel for Squarespace's 4+ million website subscribers who run service businesses. In 2025, Acuity Scheduling (acquired:Squarespace) competes in the online scheduling, appointment booking, and service business software market with Calendly (SaaS scheduling, $350M raised at $3B valuation), Vagaro (beauty and wellness scheduling, $70M raised), and Mindbody (fitness and wellness management, $1.7B acquisition by Vista Equity Partners) for service business operator scheduling and booking automation adoption. The Squarespace acquisition integration provides Acuity with stable distribution through Squarespace's website builder platform — every Squarespace business subscriber who provides appointment-based services represents a natural Acuity upgrade. The 2025 strategy (under Squarespace ownership) focuses on deepening the Squarespace website builder integration, building the AI scheduling optimization for smart availability management, and growing the enterprise and multi-location business tier for service chains with complex scheduling requirements. ## Frequently Asked Questions ### What is Acuity Scheduling? Acuity Scheduling is an online appointment booking platform for service-based businesses, now part of Squarespace. Acquired by Squarespace April 2019 (Squarespace's first acquisition); founded 2006; 45 employees at acquisition; supported 50K+ businesses (primarily wellness sector). Complete scheduli ### What is Acuity Scheduling and who uses it? Acuity Scheduling is an online appointment scheduling platform used by service-based businesses including coaches, consultants, therapists, photographers, tutors, and salons — allowing clients to self-book appointments from a business's real-time availability calendar, eliminating the back-and-forth of scheduling by email or phone, and automatically sending confirmation and reminder emails to reduce no-shows. ### How does Acuity Scheduling integrate with calendars? Acuity Scheduling syncs bidirectionally with Google Calendar, iCloud, Office 365, and Outlook — automatically blocking off times that are already booked in the connected calendar so clients cannot book slots when the business owner is unavailable, and adding new Acuity appointments to the connected calendar so appointments from all sources appear in one place. ### What payment processing does Acuity Scheduling support? Acuity Scheduling integrates with Stripe, PayPal, and Square to collect payment at the time of booking — allowing businesses to require payment, a deposit, or a credit card hold when clients schedule appointments, reducing no-shows and eliminating the awkward end-of-appointment payment conversation, with refund and cancellation policies enforced automatically through the booking system. ### What intake form and client management features does Acuity provide? Acuity allows businesses to add custom intake forms to appointment types so clients answer questions and provide information relevant to their session at the time of booking — collecting details that prepare the service provider for the appointment, storing client answers in the Acuity client record for reference, and eliminating the need to send separate intake paperwork after booking. ### How does Acuity handle recurring appointments and packages? Acuity supports recurring appointment booking where clients can schedule a repeating series of appointments in a single booking action, and selling appointment packages where clients prepay for a bundle of sessions that Acuity tracks and deducts as appointments are used — making it suitable for coaches, trainers, and therapists who work with clients on an ongoing basis. ### What video conferencing integrations does Acuity Scheduling offer? Acuity integrates with Zoom, Google Meet, and Microsoft Teams to automatically generate a unique video conference link for each appointment and include it in the confirmation email — enabling service providers who deliver virtual consultations and sessions to automatically provide clients with meeting access without manually creating and sharing video links for each booking. ### How does Acuity Scheduling relate to Squarespace? Acuity Scheduling was acquired by Squarespace in 2019 and continues to operate as both a standalone product at acuityscheduling.com and as the scheduling feature embedded natively within Squarespace websites — allowing Squarespace website owners to add scheduling without a third-party tool, while Acuity continues to serve existing customers who use it independently of a Squarespace website. ## Tags automation, b2b, healthtech, productivity, saas, smb, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*