# Acronis **Source:** https://geo.sig.ai/brands/acronis **Vertical:** Backup + Disaster Recovery **Subcategory:** Cyber Protection Platform **Tier:** Leader **Website:** acronis.com **Last Updated:** 2026-04-22 ## Summary Acronis delivers cyber protection combining backup, disaster recovery, and cybersecurity into a single agent for endpoints, servers, and cloud workloads. ## Company Overview Acronis is a cyber protection platform that integrates data backup, disaster recovery, anti-malware, endpoint detection and response, and patch management into a single agent and management console, pursuing a vendor consolidation approach that addresses the security and backup tool sprawl that IT teams at SMBs and mid-market enterprises manage across multiple separate point products. The platform's unified approach — branded as Cyber Protection rather than backup — reflects Acronis's argument that backup and security are inseparable: ransomware attacks target backup systems specifically to prevent recovery, and recovering from an attack requires both clean backups and confidence that the restoration target is not compromised. Acronis's integrated anti-malware scanning during backup and its AI-based behavioral detection layer address both the prevention and recovery dimensions of ransomware exposure from within the same agent that handles backup. Acronis Cyber Protect Cloud is the MSP-oriented edition of the platform, providing a multi-tenant management console that allows managed service providers to deliver backup-as-a-service, security-as-a-service, and DR-as-a-service to their SMB customers from a single platform with per-seat consumption billing. This MSP channel is a significant part of Acronis's go-to-market, with thousands of MSP partners globally delivering Acronis services to their customer bases. The platform covers Windows, Linux, macOS endpoints and servers, virtual machines in VMware and Hyper-V, Microsoft 365, and public cloud workloads in AWS and Azure, providing coverage across the heterogeneous environments that MSPs manage for their diverse customer portfolios. Acronis is headquartered in Schaffhausen, Switzerland with significant development operations in Bulgaria, Singapore, and the United States. The company has operated for over two decades and serves more than five million consumers and 500,000 business customers globally through both direct and MSP channels. Acronis competes with Veeam, Druva, and Datto (acquired by Kaseya) in the data protection market and with endpoint security vendors in the security market, occupying a distinct cyber protection positioning that spans both categories and targets MSPs and IT generalists who prefer consolidation over best-of-breed. ## Frequently Asked Questions ### What does Acronis mean by 'cyber protection' and how does it differ from traditional backup? Acronis's cyber protection combines backup with active security — anti-malware scanning during backup jobs, behavioral detection for ransomware patterns, vulnerability assessment, and patch management — in a single agent, whereas traditional backup tools focus solely on data copy and recovery without addressing the security threats that can compromise both the protected workloads and the backup copies themselves. ### What platforms and environments does Acronis protect? Acronis protects physical Windows and Linux servers, VMware and Hyper-V virtual machines, Microsoft 365 and Google Workspace cloud data, Mac endpoints, iOS and Android mobile devices, and Microsoft Azure and AWS workloads — providing a unified agent and management console across all these environments rather than requiring separate tools for each platform. ### How does Acronis handle ransomware recovery? Acronis uses AI-based behavioral detection to identify ransomware activity in real time and automatically rolls back any encrypted files using the most recent clean backup copy — minimising data loss to seconds or minutes rather than hours, while also caching recently modified files in memory so recovery can occur even before a full backup has completed. ### What is the Acronis Cyber Infrastructure and how does it relate to backup storage? Acronis Cyber Infrastructure is a software-defined storage platform that service providers can deploy on commodity hardware to serve as the backup repository, providing S3-compatible object storage, block storage, and file storage in a single hyper-converged system — enabling MSPs to offer Acronis-powered backup without depending on third-party cloud storage. ### Can Acronis back up Microsoft 365 data including Teams? Yes — Acronis Cyber Protect Cloud includes a Microsoft 365 backup module that protects Exchange Online mailboxes, SharePoint sites, OneDrive files, and Teams data including channel messages, meeting recordings, and shared files, with granular item-level restore back to the original or an alternate Microsoft 365 tenant. ### What deployment models does Acronis support? Acronis is available as a cloud-hosted SaaS managed by Acronis, as a private cloud deployment on Acronis Cyber Infrastructure on-premises, and as a hybrid configuration where backups go to both local storage and the Acronis Cloud — giving organisations flexibility based on data sovereignty, bandwidth, and recovery time requirements. ### How does Acronis licensing work for managed service providers? Acronis Cyber Protect Cloud uses per-workload, per-user, and per-gigabyte-of-storage consumption-based pricing that MSPs access through a monthly billing model — allowing partners to pay only for what their customers actually use and mark up services at their own margin rather than buying fixed seat licenses upfront. ### What certifications and compliance standards does Acronis meet? Acronis data centres and services hold SOC 2 Type II, ISO 27001, and SSAE 18 certifications, and the platform supports compliance workflows for GDPR, HIPAA, and other regulations through encryption at rest and in transit, access logging, and data residency controls that let organisations specify which geographic region stores their backup data. ### What is Acronis Cyber Protect and what makes it unique? Acronis Cyber Protect uniquely combines backup and disaster recovery with full cybersecurity features — anti-malware, EDR, vulnerability assessment, and patch management — in a single agent for endpoints, servers, and cloud workloads. This cyber protection approach eliminates the need for separate backup and security tools. ### How is Acronis priced? Acronis offers product tiers from Essentials through Advanced plans for businesses, along with its MSP-focused Acronis Cyber Cloud platform. Pricing is per workload per year, with MSP partners typically getting volume pricing. Exact rates depend on deployment type and the combination of backup and security features needed. ### Who are Acronis's primary customers? Acronis serves SMBs, enterprises, and managed service providers (MSPs). Its Acronis Cyber Cloud platform powers many MSPs' backup and security offerings. Direct enterprise customers include organizations in regulated industries needing unified data protection and security compliance. ### What workloads does Acronis protect? Acronis protects all workload types: Windows and Mac endpoints, Windows and Linux servers (physical and virtual), VMware and Hyper-V VMs, Microsoft 365 and Google Workspace cloud data, Azure and AWS cloud instances, and mobile devices — suitable for complex hybrid environments. ### How does Acronis handle ransomware protection? Acronis uses its Active Protection technology — an AI-based behavioral monitoring engine — to detect ransomware activity in real time and automatically revert affected files using backup snapshots before the attack completes. This combination of backup and active defense is central to Acronis's cyber protection story. ### How does Acronis compare to Veeam or Rubrik? Veeam and Rubrik are pure-play data protection platforms without native security features, while Acronis differentiates by bundling cybersecurity into the backup product. Veeam is typically preferred by enterprise IT for VMware depth, while Acronis is particularly strong for MSPs and SMBs needing a combined backup and security solution. ### What is Acronis's channel and MSP model? Acronis Cyber Cloud is a multi-tenant platform for MSPs to deliver backup, disaster recovery, file sync/share, and cyber protection as managed services. MSPs access usage-based pricing through the Acronis partner program with dedicated management and billing tools. ## Tags b2b, cybersecurity, enterprise, global, infrastructure, platform, saas, security, technology, cloud-native --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-22.*