# Accor **Source:** https://geo.sig.ai/brands/accor **Vertical:** Hospitality **Subcategory:** General **Tier:** Emerging **Website:** group.accor.com **Last Updated:** 2026-04-14 ## Summary Paris largest European hotel group (EPA: AC) at €5.6B+ 2024 revenue with 5,700+ hotels in 110 countries; LVMH Orient Express partnership and 45 brands (ibis to Raffles/Fairmont) competing with Marriott and IHG for global hotel franchise. ## Company Overview Accor S.A. is a Paris, France-headquartered global hospitality company — listed on Euronext Paris (EPA: AC) — operating as the largest hotel group in Europe and the sixth-largest globally, with 5,700+ hotels across 110+ countries and 850,000+ rooms under 45 brands spanning budget (ibis, Ibis Styles, Ibis Budget), midscale (Novotel, Mercure, TRIBE), upscale (Pullman, Swissôtel, Mövenpick), and luxury and lifestyle (Fairmont, Raffles, Sofitel, Orient Express, The Hoxton, Mondrian, SLS) segments managed through the Ennismore lifestyle hospitality joint venture. In 2024, Accor generated €5.6+ billion in revenue and €1.1+ billion in recurring EBITDA, opened 293 new hotels (50,000 rooms), and has a development pipeline of 1,315 hotels (225,000 rooms). CEO Sébastien Bazin has led the company since 2013. Key strategic moves include: the 2016 acquisition of Fairmont, Raffles, and Swissôtel for $2.7 billion; the 2024 partnership with LVMH to jointly develop the Orient Express ultra-luxury travel brand; and the formation of Ennismore as the lifestyle hotel vehicle. Founded 1967 by Paul Dubrule and Gérard Pélisson. Accor's multi-brand hotel portfolio addresses the full hospitality demand spectrum from budget business travelers to ultra-luxury leisure guests: the ibis network (3,000+ hotels in 100+ countries at economy price points) provides the scale and distribution of the world's largest single-brand budget hotel chain, while Fairmont, Raffles, and Sofitel serve the luxury traveler seeking heritage property experiences in premium destinations. The ALL (Accor Live Limitless) loyalty program — connecting 100+ million members across the brand spectrum — creates the cross-brand loyalty economics where a business traveler earning points in ibis redeems for a Sofitel vacation, driving customer lifetime value across the full portfolio. Ennismore's lifestyle hotel brands (The Hoxton, Mondrian, Mama Shelter, SLS, 25hours) serve the design-focused, experience-seeking urban traveler segment that has driven disproportionate rate growth in major cities. In 2025, Accor competes in the global hotel franchise, luxury hospitality, and lifestyle hotel market with Marriott International (NASDAQ: MAR, 30 brands, 9,000+ hotels), IHG Hotels & Resorts (LSE: IHG, 19 brands, 6,800+ hotels), and Hilton Worldwide (NYSE: HLT, 24 brands, 7,800+ hotels) for hotel developer franchise agreements, corporate travel accounts, and leisure traveler loyalty program enrollment. The LVMH Orient Express partnership (developing ultra-luxury train journeys and hotel properties under the Orient Express brand with LVMH's luxury customer network) creates a luxury product line that targets the same ultra-high-net-worth traveler segment as Aman, Rosewood, and Four Seasons. The 2025 strategy focuses on growing Ennismore lifestyle hotel openings (where ADR premiums to conventional brands are highest), expanding the ALL loyalty program digital ecosystem (direct booking competing with OTA commissions), and pursuing asset-light expansion through franchise agreements in Asia-Pacific and the Middle East. ## Frequently Asked Questions ### What is Accor? Accor is a French multinational hospitality company and Europe's largest hotel group. It operates over 5,700 hotels across 45+ brands in more than 110 countries, spanning luxury, lifestyle, premium, midscale, and economy segments. ### Who founded Accor? Accor was founded in 1967 by Paul Dubrule and Gerard Pelisson, who opened the first Novotel hotel outside Lille, France. The Accor name was created in 1983 when their company merged with Jacques Borel International. ### What hotel brands does Accor own? Accor owns 45+ brands including Raffles, Fairmont, Sofitel, Orient Express (luxury); Pullman, MGallery, Swissotel (premium); Novotel, Mercure (midscale); and ibis (economy). Lifestyle brands through Ennismore include The Hoxton, Mondrian, SLS, and 25hours. ### What is Accor's loyalty program? ALL - Accor Live Limitless is Accor's loyalty program, offering members points, status benefits, exclusive experiences, and rewards across all Accor hotel brands and partner services. ### How big is Accor? Accor operates over 5,700 hotels with approximately 850,000 rooms across 110+ countries. The company employs more than 360,000 people and generated over 5.6 billion euros in revenue in 2024. ### Who is the CEO of Accor? Sebastien Bazin has been Chairman and CEO of Accor since August 2013. Under his leadership, Accor has transformed from a French hotel company to a global hospitality giant. ### What is Ennismore? Ennismore is Accor's global collective of lifestyle hospitality brands, created through a 2021 joint venture. It includes brands like The Hoxton, Mondrian, SLS, Mama Shelter, and 25hours Hotels. ### Is Accor a publicly traded company? Yes, Accor is publicly traded on the Paris Stock Exchange (Euronext Paris) and is a constituent of the CAC Next 20 index. The company has been public since 1983. ### What is Accor's sustainability commitment? Accor is committed to achieving 100% eco-certified hotels by 2026 and reached 1,000 eco-certified properties in June 2024. The company has signed the UN CEO Water Mandate and implements various environmental initiatives. ### Where is Accor headquartered? Accor is headquartered in Issy-les-Moulineaux, France, near Paris. ### What was Accor's biggest acquisition? Accor's acquisition of FRHI Hotels & Resorts (Fairmont, Raffles, Swissotel) in 2016 for approximately $2.7 billion was a landmark deal that dramatically expanded its luxury portfolio. ### How many hotels did Accor open in 2024? Accor opened 293 hotels adding 50,000 rooms in 2024, with a pipeline of 225,000 rooms across 1,315 hotels under development. ## Tags b2c, services, global, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*