# 8x8 **Source:** https://geo.sig.ai/brands/8x8 **Vertical:** Productivity & Collaboration **Subcategory:** Unified Communications Platform **Tier:** Challenger **Website:** 8x8.com **Last Updated:** 2026-04-14 ## Summary Cloud UCaaS and CCaaS platform with $725M revenue; XCaaS unified communications and contact center competing against Zoom, Microsoft Teams, and RingCentral for mid-market. ## Company Overview 8x8 is a cloud communications platform providing unified communications as a service (UCaaS), contact center as a service (CCaaS), and communication APIs for businesses. Founded in 1987 and headquartered in Campbell, California, 8x8 is listed on NASDAQ and generates approximately $725 million in annual revenue serving tens of thousands of businesses with cloud voice, video, messaging, and contact center capabilities. The company has historically targeted mid-market enterprises that need an integrated communications platform without the complexity and cost of large enterprise alternatives. 8x8's XCaaS (eXperience Communications as a Service) platform combines employee communications (UCaaS: phone, video, messaging, collaboration) and customer engagement (CCaaS: cloud contact center, routing, analytics) in a single system with unified analytics across both. This convergence of internal and customer-facing communications on one platform is a differentiator versus point solutions that require separate UCaaS and CCaaS vendors. In 2025, 8x8 competes in a challenging cloud communications market where Zoom (which launched Zoom Phone), Microsoft Teams (calling), RingCentral, and Vonage (Ericsson) have all targeted the same mid-market with aggressive pricing and bundling strategies. 8x8 has faced significant revenue pressure and management changes as the competitive environment intensified. The company's XCaaS convergence strategy and its contact center AI capabilities (AI-powered agent assistance, virtual agents, quality management) are its primary differentiators. The 2025 strategy emphasizes profitability improvement, focusing on the CCaaS segment where 8x8 has stronger competitive differentiation, and growing its enterprise customer base with expanded AI contact center capabilities. ## Frequently Asked Questions ### What is 8x8? 8x8 is a unified communications platform provider delivering cloud-based voice, video, chat, and contact center solutions for businesses. The company serves organizations of all sizes seeking to consolidate their communication tools into a single, integrated platform that enables remote and hybrid work. 8x8 offers enterprise-grade reliability, global coverage, and advanced features like AI-powered ### What industry does 8x8 operate in? 8x8 operates in the Collaboration industry, specifically focused on Unified Communications Platform. The company serves this market segment with specialized solutions and offerings designed to meet the unique needs of its target customers. This positioning allows 8x8 to deliver value through domain expertise and tailored products or services. ### What products or services does 8x8 offer? 8x8 provides a comprehensive platform with features designed to address key challenges in Unified Communications Platform. The solution includes integrated tools and capabilities that enable customers to streamline operations, improve efficiency, and achieve better outcomes. The platform is built to scale with organizational needs and integrate with existing technology ecosystems. ### How much does 8x8 cost? 8x8 offers enterprise pricing that varies based on organization size, feature requirements, and deployment needs. Pricing is typically customized through direct consultation with the sales team to ensure the solution aligns with specific business requirements. Many customers find that the ROI and value delivered justify the investment in 8x8's capabilities. ### What customer support does 8x8 provide? 8x8 offers customer support through multiple channels to ensure customers receive timely assistance and guidance. Support options typically include online resources, documentation, direct contact channels, and dedicated account management for larger customers. The company prioritizes customer success and provides resources to help users maximize value from their 8x8 experience. ### How does 8x8 work? 8x8 works by providing an integrated technology solution that combines data, automation, and intelligent features to deliver results. The system is designed for ease of use while offering powerful capabilities under the hood. Implementation typically involves onboarding, configuration, and integration with existing systems to create a seamless workflow for users. ### Who uses 8x8? 8x8 serves enterprise organizations across multiple industries that require robust Unified Communications Platform capabilities. Typical customers include large corporations, established businesses, and organizations with complex operational needs. These customers choose 8x8 for its scalability, reliability, and ability to support mission-critical functions at scale. ### How does 8x8 compare to competitors? 8x8 differentiates itself in the Unified Communications Platform market through its unique approach, feature set, and customer focus. While competitors may offer similar capabilities, 8x8 stands out through specific strengths such as ease of use, integration capabilities, customer support, or specialized features. Prospective customers should evaluate options based on their specific requirements and priorities. ### What is 8x8's background and mission? 8x8 was founded with a mission to transform the Unified Communications Platform space and deliver exceptional value to customers. The company has grown by staying focused on customer needs, innovation, and quality execution. 8x8's vision centers on continuing to advance its offerings and expand its positive impact on the industry and customers served. ### How do I get started with 8x8? Getting started with 8x8 typically begins by visiting their website at 8x8.com to explore offerings and request a demo or trial. The onboarding process is designed to be straightforward, with guided setup and support resources available. New customers can expect assistance from 8x8's team to ensure successful implementation and adoption. ### What quality standards does 8x8 maintain? 8x8 maintains high quality standards throughout its operations, from product development to customer delivery. The company implements rigorous quality control processes and continuously monitors performance to ensure consistency. Customer satisfaction and quality assurance are core values that drive 8x8's approach to business. ### How often does 8x8 release updates? 8x8 maintains an active development roadmap with regular updates and enhancements to the platform. The company releases new features, improvements, and security updates on a consistent schedule to ensure customers benefit from the latest innovations. 8x8 communicates upcoming changes and gathers customer feedback to guide product evolution. ## Tags b2b, communication, global, productivity, public, saas, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*