# 365 by Whole Foods Market **Source:** https://geo.sig.ai/brands/365-by-whole-foods-market **Vertical:** Consumer Food & Beverage **Subcategory:** Organic Food **Tier:** Emerging **Website:** 365bywholefoodsmarket.com **Last Updated:** 2026-04-14 ## Summary Amazon-owned (AMZN) Whole Foods private label brand with 3,000+ organic SKUs; competing with Kirkland and Trader Joe's for health-conscious value grocery via Prime member discounts at 530+ Whole Foods stores. ## Company Overview 365 by Whole Foods Market is an Amazon-owned private label brand sold exclusively across Whole Foods Market's 530+ US grocery stores — providing organic and natural products at value pricing relative to Whole Foods' national brand selection, covering groceries, dairy, frozen foods, household products, personal care, and supplements. When Amazon acquired Whole Foods in 2017 for $13.7 billion, the 365 standalone store concept (launched 2016 as a lower-cost Whole Foods format) was discontinued in 2019 as Amazon refocused 365 as a in-store label rather than a separate chain concept. The 365 brand functions as Whole Foods' competitive answer to Kirkland Signature (Costco) and Trader Joe's private-label-driven model: a 3,000+ SKU portfolio of organics and naturals that enables Whole Foods to offer budget-accessible options for health-conscious shoppers without diluting the premium Whole Foods brand. Amazon Prime integration deepens the value proposition — Prime members receive 5% back on 365 purchases and access exclusive weekly discounts, making the brand effectively cheaper for the 200 million+ Amazon Prime subscribers who shop Whole Foods. In 2025, 365 by Whole Foods Market (Amazon, NASDAQ: AMZN) competes in the private-label organic grocery market with Kirkland Signature (Costco), Simple Truth (Kroger), O Organics (Albertsons), and Trader Joe's house brands for health-conscious value grocery spending. The key challenge is Whole Foods' persistent "whole paycheck" price perception — even 365 products price above conventional store brands, limiting appeal to the truly price-sensitive organic shopper. Amazon's 2024-2025 strategy expands 365 in high-growth natural categories (plant-based foods, functional beverages, clean-label personal care) and deepens Prime integration to drive loyalty and average basket size at Whole Foods stores. ## Frequently Asked Questions ### What is 365 by Whole Foods Market? 365 by Whole Foods Market is a value-oriented grocery store chain offering high-quality organic and natural products at affordable prices. The brand targets health-conscious consumers who want access to organic foods, fresh produce, and specialty items without the premium pricing typically associated with natural food stores. As a sister brand to Whole Foods Market, 365 emphasizes a streamlined sh ### What industry does 365 by Whole Foods Market operate in? 365 by Whole Foods Market operates in the Consumer Food & Beverage industry, specifically focused on Organic Food. The company serves this market segment with specialized solutions and offerings designed to meet the unique needs of its target customers. This positioning allows 365 by Whole Foods Market to deliver value through domain expertise and tailored products or services. ### What products does 365 by Whole Foods Market sell? 365 by Whole Foods Market offers a curated selection of Organic Food products designed to meet customer needs with quality and value. The product range is carefully selected to provide options across different price points and use cases. Customers can access these products through 365 by Whole Foods Market's distribution channels including online and retail locations. ### How much does 365 by Whole Foods Market cost? 365 by Whole Foods Market pricing varies depending on the specific products or services selected and customer requirements. The company aims to provide competitive pricing that reflects the value and quality delivered. Customers can contact 365 by Whole Foods Market directly or visit their website for detailed pricing information and available options. ### What customer support does 365 by Whole Foods Market provide? 365 by Whole Foods Market offers customer support through multiple channels to ensure customers receive timely assistance and guidance. Support options typically include online resources, documentation, direct contact channels, and dedicated account management for larger customers. The company prioritizes customer success and provides resources to help users maximize value from their 365 by Whole Foods Market experience. ### What are the key features of 365 by Whole Foods Market? 365 by Whole Foods Market includes several key features that differentiate it in the Organic Food space. These capabilities are designed based on customer needs and industry best practices. The feature set continues to evolve based on market demands and customer feedback to ensure 365 by Whole Foods Market remains competitive and valuable. ### Who are 365 by Whole Foods Market's typical customers? 365 by Whole Foods Market serves consumers who value quality, convenience, and reliability in Organic Food. The customer base includes individuals and families seeking products or services that fit their lifestyle and preferences. 365 by Whole Foods Market has built its reputation by consistently meeting customer expectations and delivering experiences that build loyalty. ### How does 365 by Whole Foods Market compare to competitors? 365 by Whole Foods Market differentiates itself in the Organic Food market through its unique approach, feature set, and customer focus. While competitors may offer similar capabilities, 365 by Whole Foods Market stands out through specific strengths such as ease of use, integration capabilities, customer support, or specialized features. Prospective customers should evaluate options based on their specific requirements and priorities. ### What is 365 by Whole Foods Market's background and mission? 365 by Whole Foods Market was founded with a mission to transform the Organic Food space and deliver exceptional value to customers. The company has grown by staying focused on customer needs, innovation, and quality execution. 365 by Whole Foods Market's vision centers on continuing to advance its offerings and expand its positive impact on the industry and customers served. ### Where can I buy 365 by Whole Foods Market products? 365 by Whole Foods Market products are available through various channels including their website at 365bywholefoodsmarket.com, retail locations, and authorized distributors. Customers can browse the full product selection online and choose convenient purchasing and delivery options. The company ensures wide availability to make products accessible to customers wherever they prefer to shop. ### What quality standards does 365 by Whole Foods Market maintain? 365 by Whole Foods Market maintains high quality standards throughout its operations, from product development to customer delivery. The company implements rigorous quality control processes and continuously monitors performance to ensure consistency. Customer satisfaction and quality assurance are core values that drive 365 by Whole Foods Market's approach to business. ### Is 365 by Whole Foods Market available in my area? 365 by Whole Foods Market serves customers across multiple geographic regions and continues to expand availability. The company's distribution network and service areas vary depending on the specific offerings and market conditions. Customers can check 365 by Whole Foods Market's website or contact customer service to confirm availability in their specific location. ## Tags b2c, enterprise, manufacturing, north-america, retailtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*