# 360dialog **Source:** https://geo.sig.ai/brands/360dialog **Vertical:** Communications Technology **Subcategory:** WhatsApp Business API Provider **Tier:** Growth **Website:** 360dialog.com **Last Updated:** 2026-04-22 ## Summary 360dialog is a WhatsApp Business API provider and Meta Business Solution Partner enabling agencies and ISVs to build WhatsApp messaging products for end clients globally. ## Company Overview 360dialog is a Berlin and São Paulo-based WhatsApp Business API provider and Meta Business Solution Partner that serves as the connectivity and billing intermediary between Meta's WhatsApp Business Platform and the software companies, agencies, and enterprises that build products and services on top of WhatsApp messaging. Founded in 2016, 360dialog recognized early that WhatsApp Business API access required a Meta-certified BSP (Business Solution Provider) to process onboarding, manage business account verification, provision WABA (WhatsApp Business Account) configurations, and handle billing for the per-conversation pricing that Meta charges for WhatsApp Business API usage — a set of operational and compliance requirements that most software companies building WhatsApp features preferred to delegate to a specialist rather than navigate directly with Meta. 360dialog's Partner Hub provides software developers and ISVs with an embedded onboarding flow they can white-label within their own applications to provision WhatsApp Business API access for their end customers without each end customer needing to manage a direct Meta relationship. This embedded onboarding model — where a chatbot platform, CRM system, or e-commerce platform can offer WhatsApp connectivity to its users through a 360dialog integration without sending those users off-platform to complete a separate Meta onboarding — has made 360dialog the default WhatsApp API layer for many SaaS products that want to add WhatsApp as a supported communication channel. The company serves thousands of software businesses across Europe, Latin America, and beyond through this partner-first distribution model. 360dialog's platform handles the technical complexity of WhatsApp Business API integration including webhook management for inbound message delivery, message template submission and approval workflow management, phone number lifecycle management, and usage-based billing reconciliation with Meta's per-conversation pricing model. The company's strong market position in Latin America — where WhatsApp is the dominant messaging platform and Brazilian, Mexican, and Colombian businesses have strong commercial demand for WhatsApp API access — reflects its early investment in Portuguese and Spanish market support and local payment integration. 360dialog competes with Twilio, Vonage (Ericsson), and Infobip as WhatsApp BSPs. ## Frequently Asked Questions ### What role does a WhatsApp Business Solution Provider like 360dialog play between Meta and a business that wants to use the WhatsApp API? Meta requires businesses accessing the WhatsApp Business API to be either directly contracted with Meta — a process that requires significant scale and direct commercial relationship — or to route their access through a Meta-certified Business Solution Provider that manages the onboarding verification, account provisioning, message template approval workflow, and billing reconciliation on behalf of the business. 360dialog handles all of these BSP obligations, providing businesses and ISVs with API credentials, webhook infrastructure, and a management dashboard while absorbing the operational complexity of Meta compliance and billing administration that most businesses prefer not to manage directly. ### What is 360dialog's primary product offering? 360dialog provides WhatsApp Business API access and management tools for software companies, agencies, and enterprises that want to build WhatsApp messaging features into their products or customer communication workflows. The company acts as a Meta-certified BSP (Business Solution Provider), handling API provisioning, account management, and billing. ### Who are 360dialog's primary customers? 360dialog primarily serves independent software vendors (ISVs) and agencies that build WhatsApp-based products for end clients — such as customer support tools, chatbots, marketing automation platforms, and CRM integrations — providing the API access layer that their products need to send and receive WhatsApp messages. ### What is a WhatsApp Business Account (WABA) and how does 360dialog manage it? A WhatsApp Business Account (WABA) is the Meta-managed account entity that authorizes a business phone number to use the WhatsApp Business API. 360dialog handles WABA creation, business verification submission to Meta, phone number provisioning, and message template pre-approval — managing the full account lifecycle so businesses can focus on building their messaging products. ### How does Meta's per-conversation pricing work through 360dialog? Meta charges for WhatsApp Business API usage on a per-conversation basis, where a conversation is a 24-hour messaging window between a business and a customer. 360dialog passes through Meta's conversation charges and adds its own platform fee, with pricing varying by conversation type (business-initiated versus customer-initiated) and country. ### Where is 360dialog headquartered? 360dialog is headquartered in Berlin, Germany, with operations in São Paulo, Brazil, reflecting its focus on European and Latin American markets where WhatsApp adoption as a business communication channel is particularly high. ### What does 360dialog offer beyond raw API access? Beyond API connectivity, 360dialog provides a management dashboard for message template submission and approval, phone number configuration, conversation analytics, and partner portal capabilities for agencies and ISVs managing multiple client WhatsApp accounts under a single billing relationship. ### Why do ISVs use a BSP like 360dialog rather than applying directly with Meta? Direct API access from Meta requires meeting minimum scale thresholds and managing direct compliance obligations with Meta — requirements that most early-stage or mid-size software companies do not meet. 360dialog handles the Meta relationship, compliance, and billing infrastructure, allowing ISVs to go to market with WhatsApp features without meeting Meta's direct access requirements. ## Tags api-first, b2b, communication, europe, global, latin-america, messaging, platform, saas, startup, telecom --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-22.*